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We’re the Lead Generation SEO Experts You’re Looking for

#1 Ranked Los Angeles SEO Company

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97% Client Retention Rate

99% Client Satisfaction Rate

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(310) 827-3890

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Why Do You Need SEO in Your Lead Generation Marketing Strategy?

Lead generation search engine optimization (SEO) is the process of increasing a website’s rankings in search engine result pages (SERPs), as well as earning visibility in AI platforms like Google AI Overviews, ChatGPT, and other LLMs, which subsequently increases website traffic and revenue. There are many types of targeted SEO strategies that can prove beneficial for your business structure.

SEO helps by making your website more visible. Proper optimization can place your website on the first page of a search engine like Google, or featured in AI-generated responses, which makes searchers that much more likely to click on it. By ensuring visitors know exactly what your website has to offer, SEO has the ability to bring more people to you, creating leads.

But we don’t stop there. We then focus our efforts on optimizing the website itself to drive users to your contact submission forms using proven conversion rate optimization (CRO).

Team discussing SEO strategy and lead generation tactics during a marketing planning meeting
SEO
Search Engine Optimization
Higher Page Rankings
on Search Engines like Google and ChatGPT
Increased Traffic
to your website
Increased ROI
Return On Investment

+400%

Incoming Leads for Client 
Lease Advisors

+415%

Organic Traffic for Client
Children’s Sedation Dentist

“There is no doubt in my mind that we provide a better value and service than any other online lead generation service provider.”

– Joel Gross, CEO

Get More Leads from ChatGPT and AI Overviews

Search engines and AI systems look for the same thing: trustworthy, clearly presented information. If your website is well-structured, locally relevant, and backed by strong signals of credibility, you’re more likely to show up not only in traditional Google search but also in AI-generated answers from tools like ChatGPT and AI Overviews. For businesses looking to generate more leads, this visibility is critical. Coalition Technologies helps ensure your business is part of the results people see.

  • Joel
    CEO
  • Jordan
    President & COO
  • Rebecca F.
    VP of Marketing Services
  • Dylan B.
    Director of Design and Development
  • Carl C.
    Director of Digital Strategy
  • Cody J.
    Director of Marketing - Ecommerce
  • Joel Ge.
    Director of Marketing - Lead Generation
  • Czarina F.
    Manager of Digital Strategy Assistants
  • Daniel T.
    SEO Manager - Ecommerce
  • Deepak G.
    SEO Manager - Lead Generation
  • Ivona K.
    Human Resources Manager
  • Kelsey B.
    Accounting Manager
  • Maggie C.
    Manager of Digital Production - Marketing
  • Michael O.
    Front End Development Manager
  • Raj F.
    Back End Development Manager
  • Aaron S.
    Copy Team Lead
  • Anna A.
    Design Team Lead - Design & Development
  • Ashok P.
    PPC Team Lead
  • Brooke K.
    SEO Reporting Team Lead
  • Chetan K.
    SEO Analyst Team Lead - Lead Gen
  • Derek W.
    Digital Producer Team Lead - Marketing
  • Guillermo A.
    Digital Producer Team Lead - Marketing (Paid)
  • Hailey W.
    Digital Producer Team Lead - Design & Development
  • Jamie R.
    Digital Producer Team Lead - Marketing
  • Jason S.
    Digital Producer Team Lead - Email and SMS Marketing
  • Jerica C.
    Marketing QA Team Lead
  • Jimnah N.
    Design Team Lead - Marketing
  • Joash B.
    Digital Strategy Assistant Team Lead
  • Karan D.
    QA and Email Development Lead
  • Lakshaya K.
    Back End Development Team Lead
  • Manoj R.
    SEO Analyst Team Lead
  • Marianne G.
    Outreach Team Lead
  • Marshall B.
    Copy Team Lead
  • Mazen A.
    Laraval Team Lead
  • Melanie D.
    Associate Team Lead - Accounting
  • Mohammad A.S.
    Back End Development Team Lead
  • Mohyee R.
    SEO Analyst Team Lead - Lead Gen
  • Myra L.
    Operations Support Team Lead
  • Nehemiah E.
    SEO Reporting Team Lead
  • Nitin T.
    Front End Development Team Lead
  • Pavithra R.
    PPC Team Lead
  • Rafaela K.
    Front End Development Team Lead
  • Rushikesh M.
    Front End Development Team Lead
  • Saad Y.
    Front End Development Team Lead
  • Samantha P.
    Digital Producer Team Lead - Marketing
  • Sarah S.
    Digital Producer Team Lead - Marketing
  • Sharon N.
    Community Specialist Team Lead
  • Sierra L.
    Social Media Team Lead
  • Steffy F.
    Digital Strategy Assistant Team Lead
  • Taylor H.
    Email Marketing Specialist
  • Tess D.N.
    Copy Team Lead
  • Tiffany Y.
    Copy Team Lead
  • Umair K.
    Front End Development Team Lead
  • Vivek K.
    PPC Team Lead
  • Waleed M.
    SEO Analyst Team Lead
  • Aideen S.
    Associate Digital Producer - Marketing (PPC)
  • Ale C.
    Social Media Specialist
  • Amy M.
    Digital Producer - Marketing
  • Andrea M.
    Digital Producer - Marketing
  • Andrew K.
    Associate Digital Producer - Marketing
  • Andy F.
    Digital Producer - Marketing (PPC)
  • Avionne P.
    Digital Strategist Assistant
  • Brady H.
    Digital Producer - Marketing
  • Bri V.
    Digital Producer - Design & Development
  • Caroline G.
    Sr. Digital Producer - Marketing
  • Charles R.
    Sr. Digital Strategist
  • Christian A.
    Digital Producer Trainee - Marketing
  • Cierra R.
    Digital Producer - Design & Development
  • Connor L.
    Digital Producer - Marketing (PPC)
  • Dan N.
    Digital Strategist
  • Daniel H.
    Digital Producer - Marketing
  • Edward M.
    Sr. Digital Strategy Assistant
  • Emily L.
    Associate Digital Producer - Marketing
  • Faye L.
    Associate Digital Producer - Design & Development
  • Gabriella G.
    Associate Digital Producer - Marketing
  • Gideon M.
    Partner Strategist
  • Gracel A.
    Digital Strategy Assistant
  • Gustavo S.
    Marketing Coordinator
  • Hope A.
    Sr. Digital Producer - Marketing
  • Ilya B.
    Associate Digital Producer - Marketing
  • Jaco C.
    Digital Producer - Marketing
  • Jacqueline Y.
    Digital Producer - Marketing
  • Jason R.
    Sr. Digital Strategist
  • Jay N.
    Sr. Digital Strategist
  • Jessica S.
    Digital Producer - Marketing
  • Jinae H.
    Sr. Digital Strategist
  • Josh M.
    Sr. Digital Strategist
  • Justin L.
    Digital Producer - Marketing
  • Kailey H.
    Social Media Specialist
  • Kaydi B.
    Digital Producer - Marketing (PPC)
  • Laurel G.
    Assistant to the CEO
  • Lisa O.
    Associate Digital Producer - Marketing
  • Luis S.
    Sr. Digital Producer - Marketing
  • Maitree A.
    Associate Digital Producer - Marketing
  • Matt B.
    Digital Producer - Marketing (PPC)
  • Matt D.
    Sr. Digital Producer - Marketing
  • Matthew B.
    Sr. Digital Producer - Marketing
  • Meg B.
    Associate Digital Producer - Marketing
  • Michael V.
    Digital Producer - Marketing (PPC)
  • Nathan V.
    Email Marketing Specialist
  • Nicolas C.
    Sr. Email Marketing Specialist
  • Radiya K.
    Digital Strategist
  • Rochelle D.
    Digital Strategy Assistant
  • Ronke A.
    Sr. Email Marketing Specialist
  • Samir A.
    Digital Producer - Marketing
  • Satya J.
    Associate Digital Producer - Marketing
  • Sevdha T.
    Sr. Digital Producer - Marketing
  • Shirin B.
    Digital Producer Trainee - Marketing
  • Steve L.
    Digital Producer Trainee - Marketing
  • Tim A.
    Digital Strategist
  • Tim R.
    Digital Producer - Design & Development
  • Urvika P.
    Public Relations Specialist
  • Yra L.
    Digital Producer Trainee - Marketing
  • Kanika K.
    Outreach

Lead Generation Through SEO: Organic Search Results

Generating leads through organic search results can be tricky but is the single most cost effective way to scale a business long term. A focused and well-researched approach leads to year-over-year improvement in traffic and contacts with our main focus being:

Keyword Optimization
We make sure your keywords target high search volumes and low competition. This means finding a balance with keywords that are searched often and yet don’t have many other competitor results on SERPs. We create keywords that answer the fundamental questions a customer asks a search engine, a strategy that leads to higher keyword rankings and a lower bounce rate. We also perform LLM Optimization to improve visibility in AI tools like Google AI Overviews and ChatGPT, which increasingly surface answers based on well-structured, intent-focused content.
Social Media and Blogs
We add regular, fresh content to your social media and blog frequently, as this is a great way to interact with future customers and generate organic search results. These inbound marketing techniques give your website more authority. Social media creates a community and builds word of mouth, while blogs are opportunities for more keyword-rich content with backlinks across your site.
Write with Your Audience in Mind
Our team also optimizes for user intent with smart content, which is intelligently personalized to your customers’ needs. This approach ensures that your website organically directs people through key stages of buying decisions from researching to shopping, and ultimately, purchasing. One of the ways we do this is by incorporating strong calls to action (CTAs) that help guide customers to complete transactions, whether through referrals or online sales.

At Coalition Technologies, we can develop a nuanced understanding of your ideal customer, ensuring that the content we provide is both segmented and targeted to your customer’s needs. We never use black hat techniques like keyword stuffing, guaranteeing that your website will not be penalized by search engines.
Strategic Link Building
Building relationships with high-authority websites and getting inbound links passes “link juice” onto your website, especially if those websites have high domain authority. Our outreach team connects with relevant content creators and online influencers in your industry to publish high-quality content on third-party sites.

Among our suite of link building services is HARO, a tool that allows you to leverage your expertise within your industry in exchange for connections to prominent news and media outlets. Our team connects you with these outlets to create opportunities for their readers to be organically routed back to your website.

Lead Generation Through SEO: Paid Advertising

Paid advertising allows you to pay for traffic using Pay Per Click (PPC) advertising programs provided by search engines. This enables you to display ads in the sponsored results section of each search engine’s results page. With our expert PPC team, Coalition uses years of experience and insight into paid search trends to generate the best results, using these techniques:

Keyword Research
Similar to organic search results, we conduct keyword research to discover the search terms with the lowest competition and highest search volume. These keywords form the foundations of balanced PPC campaigns, as using them results in ads that appear frequently while minimizing costs. On a monthly basis, we continue our research and track how each keyword performs, pruning those that fail to convert while adding new, high revenue-generating keywords.
Better Bidding Techniques
There are a variety of strategies to get the best conversion rates and cost per click (CPC), but identifying your ideal course of action can be difficult. However, the Coalition team knows the ins-and-outs of paid search. With our expertise, we’re confident that we can recommend and implement the strategy that will lead to the most conversions and the highest return on investment for your business.
Ad Quality and Placement
Our team creates text ads that include strong, clear CTAs as well as targeted keywords or phrases, which will be displayed in bold when returned on a search engine result page. This not only makes your ads stand out, but confirms that your website’s content is relevant for searchers.

Display advertising is designed to entice and grab web searchers’ attention, prompting them to click on your link and learn about your products or services. We receive daily or weekly updates from your display advertisements and track the number of times the ads are clicked. With this information, we will assess whether an ad is performing effectively and adjust accordingly with your company’s growth.
Locations and Methods
We analyze your content and audience to see which websites are the best advertising outlets for your business. Then, our team chooses the best method for promoting your business, such as a text ad or a display advertisement.
Appropriate Landing Pages
We create effective landing pages that match the terms used in your PPC ads. Repeating the same language and key phrases reassures visitors that they’re on the right path and also shows consistent branding. This facilitates conversion rate optimization (CRO), especially when the landing pages strategically link to other parts of your site.

Dedicated To Your Results

Coalition Technologies has a dedicated team of experts in PPC and SEO that will manage your campaigns for you. By integrating these efforts, we’re able to provide meaningful results quickly, and with greater consistency, year after year.

Helping You Turn Leads Into Sales

SEO is not a lead generating strategy on its own. As the initial funnel that brings traffic, SEO works in tandem with other aspects of your marketing strategy to generate growth and cultivate trust in your company.

Content, website quality, and customer service are the final touches that can capture a customer’s attention. Coalition Technologies has the expertise to help you transform SEO-generated traffic into full-fledged leads—and then turn those leads into sales.

Why You’ll Love Working With Us

We craft our strategies around your business’s unique needs and goals.
Our team of over 200 full-time digital marketing experts stays on the cutting-edge of the industry through continuous research and training.
We take your business to the top by constantly pushing for the best results instead of settling for “good enough”.

Featured In

Bloomberg
Computer World
Fast Company
ABC News
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Work with Us

Coalition Technologies is built on collaboration and innovation, and we never stop researching and developing new and better ways to optimize your website. We work with the best available methods to help bring you new business. Let us take your business to the next level. Learn more about SEO pricing and our monthly SEO packages. Contact us today at  (310) 827-3890!