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2017-04-25 14:36:26

Lead Generation SEO

We’re the SEO experts you’re looking for:

Find out more about the top rated & ranked SEO firm
(310) 827-3890sales@coalitiontechnologies.com

Why Do You Need SEO to Generate Leads?

Search Engine Optimization (SEO) is the process of increasing a website’s rankings in Search Engine Result Pages (SERPs), which subsequently increases site traffic and revenue. There are many types of targeted SEO strategies that can prove beneficial for your business structure.

SEO helps generate leads by making your website more visible. It can place your site on the first page of a search engine, which makes searchers that much more likely to click on it. By ensuring visitors know exactly what your site has to offer, SEO has the ability to bring more people to you, creating leads.

  • Search Engine Optimization

    SEO

    Search Engine Optimization

  • Higher Page Rankings

    Higher Page Rankings

    On Search Engines like Google

  • Increased Traffic

    Increased Traffic

    To your website

  • Increased ROI

    Increased ROI

    Return On Investment

Contact

Coalition Technologies

3750 S Robertson Blvd, Suite #200Culver City, CA 90232
(310) 827-3890
(323) 920-0390

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We’re Coalition Technologies

Coalition Technologies is a global team that employees the best talent in the world. With full-time offices on four different continents, the sun never sets on Coalition Technologies.

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    Joel
    CEO
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    Jordan
    President & COO
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    Web Development Manager
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    Design Team Lead
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    PPC Team Lead
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    Digital Producer Team Lead
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    Accounting Team Lead
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    Carl
    Director of Digital Strategy
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    Digital Producer Team Lead
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    SEO Reporting Team Lead
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    SEO Specialist Manager
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    SEO Analyst Team Lead
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    Recruiting Team Lead
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    Solutions Development Team Lead
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    Recruiting Team Lead
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    Back End Team Lead
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    Front End Team Lead
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    SEO Specialist Team Lead
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    Quality Assurance Team Lead
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    Front End Team Lead
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    SEO Team Lead
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    Marketing Team Manager
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    SEO Team Lead
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    SEO Analyst Team Lead
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    Digital Producer Team Lead
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    Front End Team Lead
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    Copy Strategist
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    Digital Producer
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    Operations
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    Copy Strategist
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    Copy Strategist
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    Digital Strategist Assistant
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    Recruiter
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    Digital Strategist
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    SEO Analyst
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    Digital Producer
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    Recruiter
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    Digital Producer
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    Digital Strategy Assistant
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    SEO Analyst
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    Web Digital Producer
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    Front End Developer
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    SEO Analyst
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    Digital Strategist
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    Front End Developer
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    Front End Developer
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    Designer
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    Front End Developer
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    Digital Producer Assistant
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    Copy Strategist
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    Designer
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    Assistant Reporting Analyst
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    Digital Strategist
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    Web Digital Producer Team Lead
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    SEO Analyst
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    Digital Producer
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    Front End Developer
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    Office Assistant
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    Digital Strategist
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    Digital Producer
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    Quality Assurance Specialist
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    Front End Developer
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    Web Digital Producer Assistant
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    Digital Producer Assistant
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    SEO Analyst
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    Assistant to the CEO
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    Digital Producer
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    SEO Analyst
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    Recruiter
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    Digital Producer
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    SEO Analyst
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    Digital Strategist Assistant
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    Assistant to the CEO
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    Recruiter
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    SEO Reporting Analyst
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    PPC Analyst
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    Reporting Analyst Assistant
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    Back End Developer
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    PPC Analyst
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    Reporting Analyst Assistant
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    Front End Developer
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    SEO Analyst
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    SEM Analyst
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    Back End Developer
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    SEO Analyst
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    Web Digital Producer
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    Digital Strategist
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    Front End Developer
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    Bookkeeper
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    PPC Analyst
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    Laravel Developer
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    Personal Assistant
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    Assistant to the Dev Manager
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    Digital Strategist Assistant
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    Copy Strategist
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    Assistant Copy Strategist
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    Web Digital Producer
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    Quality Assurance Specialist
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    SEO Specialist
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    SEO Analyst
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    PPC Analyst
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    SEO Analyst
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    PPC Analyst
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    Copy Strategist
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    Digital Producer

Lead Generation Through SEO

There are two methods for using search engines to generate leads, and these are the ways our team works with them:

Organic Search Results

  • Keywords Icon

    Keywords

    We make sure your keywords target high search volumes and low competition. This means finding a balance with keywords that are searched often and yet don’t have many other results on SERPs. We create keywords that answer the fundamental questions a customer asks a search engine—a strategy that leads to higher placement on SERPs and a lower bounce rate.

  • Audience

    Write with your audience in mind

    Our team also optimizes for user intent with smart content, which is intelligently personalized to your customers’ needs. This approach ensures that your site organically directs people through key stages of buying decisions from researching to shopping, and, ultimately, purchasing. One of the ways we do this is by incorporating strong Calls to Action (CTAs) that help guide customers to complete transactions, whether through referrals or online sales.

    At Coalition Technologies, we can develop a nuanced understanding of your ideal to customer, ensuring that the content we provide is both segmented and targeted to your customer’s needs. We never use black hat techniques like keyword stuffing, guaranteeing that your site will not be penalized by search engines.

  • Social media and blogs

    We add regular, fresh content to your social media and blog frequently, as this is a great way to interact with future customers and generate organic search results. These inbound marketing techniques give your site more authority. Social media creates a community and builds word of mouth, while blogs are opportunities for more keyword-rich content with backlinks across your site.

  • Strategic link building Icon

    Strategic link building

    Building relationships with high-authority websites and getting inbound links passes “link juice” onto your site, especially if those websites have high domain authority. Our outreach team connects with relevant content creators and online influencers in your industry to publish high-quality content on third-party sites.

    Among our suite of link building services is HARO, a tool that allows you to leverage your expertise within your industry in exchange for connections to prominent news and media outlets. Our team connects you with these outlets to create opportunities for their readers to be organically routed back to your site.

Paid Advertising

Paid advertising allows you to pay for traffic using Pay Per Click (PPC) advertising programs provided by search engines. This enables you to display ads in the sponsored results section of each search engine’s results page. Then, you pay a fee based on how competitive your chosen keyword is whenever a viewer clicks through from your ad to your website. With our expert PPC team, Coalition Technologies uses years of experience and insight into paid search trends to generate the best results, using these techniques:

  • Keyword ResearchIcon

    Keyword research

    Similar to the Organic Search Results, we conduct keyword research to discover the search terms with the lowest competition and highest search volume to ensure yours is the site that is returned the most. These keywords form the foundations of balanced PPC campaigns, as utilizing them results in ads that appear frequently while minimizing costs. On a monthly basis, we continue our research and track how each keyword performs, pruning those that fail to produce conversions while adding new, high revenue-generating keywords.

  • Add Quality And Placement Icon

    Ad quality and placement

    Our team creates text ads that include strong, clear CTAs as well as targeted keywords or phrases, which will be displayed in bold when returned on a SERP. This not only makes your ads stand out, but confirms that your site’s content is relevant for searchers.

    Display advertising is designed to entice and grab web searchers’ attention, prompting them to click on your link and learn about your products or services. We receive daily or weekly updates from your display advertisements and track the number of times the ads are clicked. With this information, we’ll assess whether an ad is working and adjust accordingly with your company’s growth.

  • Better Bidding Techniques Icons

    Better bidding techniques

    .
    There are a variety of strategies to get the best conversion rates and Cost Per Click (CPC), and identifying your ideal course of action can be difficult. However, our team knows the ins-and-outs of paid search. With our expertise, we’re confident that we can recommend and implement the strategy that will lead to the most conversions for your business.

  • Locations And Methods Icons

    Locations and Methods

    We analyze your content and audience to see which sites are the best advertising outlets for your business. Then, our team chooses the best method for promoting your business, such as a text ad or a display advertisement.

  • Appropriate Landing Pages Icons

    Appropriate landing pages

    We create effective landing pages that match the terms used in your PPC ads. Repeating the same language and key phrases reassures visitors that they’re on the right path and also shows consistent branding. This facilitates Conversion Rate Optimization (CRO), especially when the landing pages strategically link to other parts of your site.

Dedicated to Your Results

Coalition Technologies has a dedicated team of experts in PPC & SEO that will manage your campaigns for you. By integrating these efforts, we’re able to provide meaningful results quickly, and with greater consistency, year after year.

Helping You Turn Leads into Sales

SEO is not a lead generating strategy on its own. As the initial funnel that brings traffic, SEO works in tandem with other aspects of your marketing strategy to generate growth and cultivate trust in your company. Content, website quality, and customer service are the final touches that can capture a customer’s attention. Coalition Technologies has the expertise to help you transform SEO-generated traffic into full-fledged leads—and then turn those leads into sales.

Why we’re the perfect fit for you

  • We’re never satisfied with the status quo.
  • We’re always refining our craft which means you’ll always be getting better and better results!
  • We’re a team of trend setters, mavericks and leaders: innovation is an inherent part of our business model.

Los Angeles SEO Company

Featured in
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Work With Us

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Coalition Technologies is built on collaboration and innovation, and we never stop researching and developing new and better ways to optimize your website. We work with the best available methods to help bring you new business. Let us take your business to the next level. Contact us today!

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