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2020-11-05 15:54:51

Mobile Marketing FAQs

Top Questions

Why Should Marketers Care About Mobile Marketing?

Smartphones are the most intimate and personal media platforms that people possess. Using them as a marketing channel affords companies unprecedented access to their customers. Mobile ads and marketing strategies are rapidly evolving, and have been the backbone of success for the business models of thousands of modern companies. Mobile marketing is becoming an increasingly important component of any marketing campaign.

How do I design content that can be read both on a mobile phone and a desktop?

It is best to test what your message looks like on each device. Short and to the point content is good for both desktop and mobile viewing however you can also use mobile-friendly templates that are optimal for mobile viewing. Send a test email and view it with multiple devices before you send it out to clients.

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