San Francisco, CA SEO

Our SEO Marketing Process

Working with Coalition Technologies starts with a full assessment of your business. To build an effective strategy, we have to know everything: the good, the bad, and the slightly problematic. When you sign on with us, we immediately conduct a Website Audit to start learning about your current strategies and operations.

In a Website Audit, we examine every aspect of your site to compile a list of things that look good and are performing well, as well as anything that needs improvement. We’re looking for more than just changes in color scheme or shift in font style—we determine if the details that search engines are indexing are in order.

While most San Francisco SEO firms may dismiss these details as unimportant aspects of your website, the largest search engines place a lot of value on them. When Google, Bing, and Yahoo are scrutinizing you to determine your value and authority, you can’t cut any corners or skip any steps.

Some of the most important things we audit on your site include:

• Title tags, meta tags, page copy, page title, alt attributes
• URL structure
• Navigation structure
• Duplicate copy check
• A/B & multivariate testing
• Backlink review