Maximize Your Sales with Coalition, the #1 PPC Company

PPC delivers immediate paid traffic by placing ads in front of targeted audiences, while SEO builds organic visibility over time. Most businesses benefit from running both together. Coalition Technologies specialises in integrating PPC and SEO campaigns, which amplifies results across channels and prevents budget waste by ensuring paid and organic strategies reinforce each other rather than compete.

Coalition Technologies manages PPC campaigns across Google, Facebook, Instagram, LinkedIn, Bing, Meta, and enterprise-level platforms. Unlike agencies that focus only on Google and Facebook, Coalition also covers niche channels like Amazon and Etsy, which can offer lower competition and stronger cost efficiency for businesses in highly competitive verticals.

Google Premier Partner status is awarded only to the top 3% of Google Partners globally, based on ad spend managed, campaign performance, and certified expertise. For clients, it means access to Google beta features before wider release, dedicated Google support, and the assurance that the agency managing your campaigns meets independently verified performance benchmarks.

Coalition uses server-side tracking tools including GA4, Google Tag Manager, and store partner apps to capture reliable first-party data. This fills gaps caused by browser restrictions and ad blockers, giving the team accurate conversion signals to optimise bids and targeting. Data-driven decisions replace guesswork, which directly improves campaign efficiency and return on ad spend.

Coalition Technologies has worked across healthcare, fashion, technology, automotive, hobby retail, and health and beauty, among others. The agency works directly with industry experts in each sector to ensure ad creative and targeting reflect real audience behaviour. Case studies include a Mercedes-Benz subsidiary, Bing Maps, and an online hobby store, covering both B2C and B2B contexts.

Coalition uses an in-house platform called Scoretask to track campaign performance, monitor results, and generate reporting at a depth most third-party tools cannot match. Combined with AI integration services, these tools allow the team to identify bid optimisation opportunities faster and maintain a competitive advantage that off-the-shelf software alone cannot provide.

Coalition’s pre-campaign audit covers competitor analysis, previous campaign performance review, and bid optimisation opportunities. This structured audit informs the custom strategy built for each client rather than applying a templated approach. Starting with a thorough audit is central to why Coalition achieves an average conversion rate of around 6%, which outperforms typical agency benchmarks.