LLM Visibility WEBINAR
There’s a lot of noise about AI search, and most of it falls into two camps: panic or denial. Neither is useful. This conversation pulls together people who’ve spent real time testing how these systems surface brands, watching what works, and throwing out what doesn’t.
Date: June 23, 2026, Tuesday
Time: 9:00 AM PT | 12:00 PM ET
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Hosted by
JORDAN BRANNON
PRESIDENT, COALITION TECHNOLOGIES
For over 10 years, Jordan has led Coalition’s team of experts as they generate outstanding outcomes to hundreds of businesses through SEO, PPC Advertising, Web Development and Design, Email Marketing, and Social Media Marketing. Jordan is an annual keynote speaker at the Global eCommerce & Retail Forum, as well as a presenter for BigCommerce, Shopify, Yotpo, and other digital marketing-focused events and conferences.
Zack Lukosius
Solution Engineer, Shopify
Zack has been with Shopify since 2014, and since 2022 he’s worked as a Solutions Engineer, partnering with the sales team to show merchants how the platform can be shaped around their specific business. He spent his earlier years at Shopify in post-sales roles, helping existing merchants find ways to grow, before moving into the solutions side where he now plays a direct part in how deals come together.
Kyle Daniels
SENIOR MID-MARKET ACCOUNT EXECUTIVE, SHOPIFY
Kyle is a Senior Mid-Market Account Executive at Shopify, based in Montreal. He’s held several roles at Shopify, moving up from Account Executive into his current seat. He studied economics and marketing at McGill University, and his focus is on helping growing merchants get more out of the platform and the wider Shopify ecosystem. His time at Shopify has allowed him to help every type of business, from landscape supply companies to school uniform distributors, succeed on Shopify.
Traditional SEO optimizes for a results page. Generative engine optimization aims to be the source a model pulls from when it writes an answer. They overlap more than the acronyms suggest, but they reward different things, and a page built only for Google rankings can still get skipped by an LLM. Each model behaves a little differently too, with its own preferences for sourcing and citation, and the market share among them keeps shifting. The session covers how to optimize for both worlds at once so you’re not rebuilding everything every time a new tool gains ground.
You’ll get an honest read on where things stand today, not a prediction deck about 2030. That means knowing what’s already changing buyer behavior, what’s still hype, and where it’s worth spending your attention before the answers harden around your competitors instead of you.
Ranking inside an AI answer comes down to being structured, trustworthy, and easy for a model to quote. Expect specific tactics: how to format content so it gets lifted cleanly, what kinds of pages earn citations, and where most brands quietly sabotage themselves. The session takes a closer look at Shopify ecommerce sites, but the same principles apply no matter what platform you use.
Save Your Seat
Bring the questions you’ve been unsure about, the tactics you’re skeptical of, the gaps you suspect are costing you. The panel answers live. Spots are limited, so register now.