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SEO for Lawyers

Employ our tested and proven SEO strategies.

Fill out this form with your details and one of our strategists will review your website and get back to you with a quick technical health & security report, performance trends report, along with a few ideas on what is going to be most important to tackle first.

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SEO for Lawyers in the Digital Age

We form our digital marketing strategies for law firms using scientifically tested data and proven methods for success. No guesswork, no untested opinions, and no magic tricks.

At Coalition Technologies, we know that SEO for lawyers requires more than just keywords. Our team analyzes your site for over 500 potential ranking factors and creates a strategy focused on achieving the best results possible for your business.

We work hand in hand with our clients to increase your firm’s visibility online and drive traffic to your site that will convert into well-qualified leads.

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Featured Projects

Castronovo McKinney case study

CASTRONOVO & MCKINNEY, LLC

Discover how we increased organic completions by 94% and conversion rate by 66% for this severance law firm.


Gammill Law case study

GAMILL LAW

Find out how Gammill Law’s transition to a new WordPress website, combined with strategic organic marketing and technical SEO, resulted in a 225% rise in contact form submissions.


96%

of users turn to search engines when in need of legal information.

62%

of users use non-branded terms when searching for legal services.

1

Most potential clients only contact one attorney before making a final decision.

Why SEO is Important for Lawyers

Google and other search engines strive to provide their users with the best results for their search queries. Because of this, their algorithms evolve continuously. What may be working great for your website one week could easily become a negative ranking factor the next.

By creating a technically sound website with targeted, well-written content, your site provides search engines with the relevant information that their users need.

At Coalition Technologies, our digital marketing strategies for law firms help your website’s content stay aligned with the primary ranking factors of all major search engines while building trust with potential clients.

Contact us today for a specialized strategy based on your firm’s goals! You may also learn more about SEO pricing and our monthly SEO plans.

SEO

Search Engine Optimization

Higher Page Rankings

On Search Engines like Google

Increased Traffic

To your website

Increased ROI

Return On Investment

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ROI-Driven SEO for Lawyers

With our team’s cumulative eighteen centuries (Yes, we’re serious!) of digital marketing experience, we have learned that getting a return on investment for our clients requires dedicated, specific strategies based on your goals. We know that marketing in the legal field requires understanding your area of practice and how you work for your clients. That’s why we prioritize our partnership and communication above all other parts of our work.

Our team works diligently to provide you with well-qualified leads, just as you work diligently to resolve the unique obstacles your clients’ face. To review some of the great results we have achieved for clients in the legal field, browse our selection of law and government SEO case studies.

Coalition Technologies Reviews

5.0

“Everyone seems motivated to do a great job and go the extra mile while maintaining a wonderful collaborative attitude.”

Executive, Serasox
Verified Review
5.0

“I love how willing they are to help you and provide excellent customer service. “

CEO, The Village Offices
Verified Review
5.0

“I am content with their service thus far.”

Owner, E-Commerce Company
Verified Review
5.0

“I was impressed with how they handled my situation and the terms of service they provided.”

Member & Owner, Cherub Firearms and Outfitters LLC
Verified Review
5.0

“I feel like I am in good hands now. So far everything is already improving.”

Owner, All Paws Essentials
Verified Review
5.0

“They’re on top of everything, and they delegate work very well in order to get things done in a timely manner.”

CEO, Lofi Delivery
Verified Review
5.0

“Their team is solution-oriented — they never come to me with a problem or say they can’t do something.”

CEO, Inhaven
Verified Review

Our Integrated Approach

TECHNICAL OPTIMIZATION

User experience is one of the most important ranking factors for Google and other search engines. Believe it or not, the technical aspects of your website contribute to that experience. Proper SEO for lawyers’ websites includes a thorough analysis of its technical health and addressing any issues that are found. The Coalition team always ensures that your website is in the best shape possible when it is crawled by search engines.

CONTENT CREATION

Well-thought-out content creation is a crucial part of any digital marketing strategy for law firms. Careless keyword usage is a thing of the past! It’s important for your website to have well-optimized, relevant content. Our strategists have years of industry experience and are dedicated to creating content for your website that entices both search engines and potential clients.

LINK BUILDING

In the vast world that is the internet, users often struggle to differentiate authoritative voices from spammy information. Search engines work overtime to increase rankings for websites that have established their authority in the industry. Our link building team specializes in creating the trust your website needs to be seen as a leader in your industry. Link building can often be tricky territory but Coalition Technologies ensures that it is done properly as a part of our SEO strategy for lawyers.

LOCAL OPTIMIZATION

Especially in the case of law firms, it’s important for your website to be optimized for local search results. With a mixture of paid search advertising and SEO for lawyers and their firms, our team ensures that your website is reaching the audience that is most relevant to your business.

Related Resources

screenshot of Coalition's SEO audit

SEO AUDIT

Conducting an SEO audit involves the Coalition team thoroughly examining your business’s key performance indicators (KPIs) to determine optimal practices for your brand. We’ll also analyze your competitors and research transaction-driving keywords.

On the technical SEO front, our team will evaluate your site to identify areas for improvement, prioritizing tasks and estimating the time required for each.

Choosing to invest in search engine optimization or paid advertising for the first time is a bit of a leap. Our team understands how nerve-racking it can be. But, if you are truly dedicated to being a relevant competitor in today’s market, it’s a necessary step. Reach out to our team, either by phone or email, and allow us to show you what we can do for your business. No commitments or lengthy contracts, just a real conversation. We’re excited to help your business grow and know that you’ll be hooked as soon as you see those positive results come in! We can get you started immediately, so call us right now at  (310) 827-3890.