Castronovo & McKinney, LLC

Client: Castronovo & McKinney, LLC


Website Focus: Lead Generation

Website Platform: WordPress

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Law & Government

Case Summary: This severance law firm work to get employees the best severance package your employer can give. After 9 months with us, Castronovo & McKinney, LLC have seen a 94% increase in organic goal completions  and the conversion rate has increased by 66%.

Read the challenge, our solution, and the result below

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With us, Castronovo & McKinney, LLC wanted to see an increase in goal completions and conversion rates, see their rankings increase for severance law, and were also looking for transparency with development tasks.

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We worked to meet these goals by writing keyword optimized copy, building links through PR opportunities, and adding clear calls to action on the homepage and other pages. We also have been completing recurring tasks such as creating internal links and optimizing image file size.

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After working with us for 9 months, compared to last month, overall goal completions have increased by 73% with the overall conversion rate increasing by 54%. For organic traffic, goal completions have increased by 94% and the conversion rate has increased by 66%.

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