Castronovo & McKinney, LLC

Client: Castronovo & McKinney, LLC

URL: www.severance-lawyers.com

Website Focus: Lead Generation

Website Platform: WordPress

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Law & Government

Case Summary: This severance law firm work to get employees the best severance package your employer can give. After 9 months with us, Castronovo & McKinney, LLC have seen a 100% increase in monthly goal completions and a 78% increase in the conversion rate.

Read the challenge, our solution, and the result below

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Challenge

With us, Castronovo & McKinney, LLC wanted to see an increase in goal completions and conversion rates, see their rankings increase for severance law, and were also looking for transparency with development tasks.

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Solution

We worked to meet these goals by writing keyword optimized copy, building links through PR opportunities, and adding clear calls to action on the homepage and other pages. We also have been completing recurring tasks such as creating internal links and optimizing image file size.

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Result

After working with us for 9 months, compared to last month, overall goal completions have increased by 100% with the overall conversion rate increasing by 78%. For organic traffic, goal completions have increased by 45% and the conversion rate has increased by 24%.

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