What to Know About Social Media
Social media is a powerful platform for businesses to market their products and services, as well as reach out to customers. For businesses, social media can be used as a vital part of their marketing strategy, which is why it is important. The best thing about social media marketing is that it is relatively inexpensive and is a great way to raise brand awareness and generate leads. In fact, over 40% of local businesses rely on social media to raise brand awareness, and 41% rely on it to increase sales (though it takes time to establish authority and build trust to make sales).
You have questions, we have answers.
Why Social Media for Business Is Important
Why is social media so important?
It is important for businesses to use social media because it allows them to reach more customers and it helps them to promote themselves. Social media also provides businesses with information about what their customers want and need (i.e. their preferences), which can help them improve their products or services.
The idea of social media marketing is to create a personal connection with customers and the public. It allows businesses to hear what people have to say (via social media listening), show that they care, and make them feel included.
That said, social media marketing is a relatively inexpensive way to reach new customers, raise brand awareness, and generate leads. These are just a few of the numerous benefits your business can derive by using social media. Plus, it’s great for off-page SEO and can drive much-needed traffic to your site.
Is social media worth the extra effort?
Absolutely! Businesses should use social media and put extra effort into it because not only will your brand gain increased visibility through exposure on search engines, but it also helps build a strong brand image which leads to higher conversion rates (due to trust from brand recognition).
Other benefits of using social media for business and putting in the extra effort is your business creating a personal connection with your current and target audience. This is why social media is incredibly important for business; prospective consumers are more likely to buy from you if they like and trust you.
How can I build links using social media?
One of the easiest ways to build links using social media is to optimize your social media profiles. This involves including a link to your homepage, landing page, or a specific blog post in your bio.
Another important way your business can build links using social media is to include share buttons on your website’s blog articles. This could be in the form of floating share icons or fixed ones (or even both!).
Either way, the benefit of using share icons is that they make it easy for your business’s site’s visitors to share posts on social media. This is crucial because the more site visitors share your content on social media, the more views and traffic it’ll get.
Social media backlinks have an indirect effect on SEO. The visibility and audience reach from posts containing links are the major benefits aside from the referral traffic it generates.
Google uses social signals (engagement/interaction: views, likes, shares, mentions, retweets, etc.) as a ranking factor. Social media posts are people-first content, which, in the audience perspective, makes it easier to get helpful information. Because Google has a partnership with Twitter and owns YouTube, it appears that these social media networks have more impact in Google search than other platforms.
Should I use a larger social media site or focus on more niche social media networks?
With over 4.5 billion social media users worldwide, it makes sense your business would want to reach as many of them as possible. This, plus the ever-growing crop of social media platforms to choose from can make it challenging to choose which site to focus on.
Larger social media sites offer you access to a much broader audience, allowing you to possibly generate more leads. On the other hand, niche networks typically don’t have a large user base like the social media giants but they tend to have very active audiences.
The right move for your business would be to consult with our social media experts that can help you conduct market research and develop a social media marketing strategy that would determine which platforms would suit your business.
Our expert team understands why social media is important for your business and can manage your social media campaigns 24/7, so you don’t need a dedicated in-house team to achieve this.
Should I post personal updates on my business’s social media page?
The answer is both yes and no. It depends on the social media site you’re using for your business as well as the nature of your business.
The benefit of using social media sites like LinkedIn, for example, is that it’s a great way to generate leads. But it’s important to note that business professionals typically dominate the audience on LinkedIn. As such, they may not appreciate personal content that isn’t strictly related to your business.
If your own personal brand is tightly connected to your business (as in the case of the Kardashians, for example), then it would make sense to post personal content on social media.
A general rule of thumb would be not to post personal content on your business’s social media accounts, unless it’s relevant and part of your social media marketing strategy.
How does social media marketing compliment other marketing efforts?
One of the prized benefits of using social media for business is that it helps you connect with customers online. What many people don’t know is that you can replicate this in person too.
Your business can create meaningful connections by creating specific hashtags and asking your audience to take pictures and using the hashtag, as well as tagging you, for a chance to be shared on your social media account. For example, clothing retailers asking customers wearing their clothes to take pics of their favorite outfits and posting them online with the tag and hashtag.
This is a great way to connect with your existing customers and share user-generated content that can drive engagement.
Connect With A Social Media Exprt
Why Use Social Media for Your Business?
How do I decide which social media site to use for my business?
To enjoy the many benefits of using social media for business, it may help to start with the most popular social media sites. These are Facebook, Twitter, LinkedIn, and Instagram. These sites have the biggest user bases and offer the best features for businesses that want to use social media for marketing purposes. In addition, TikTok is a great social media platform for connecting with the younger segment of your existing customers, such as Millennials and Gen Z.
To help narrow down which platform you should focus on, you should:
- Search for the keywords and relevant, targeted hashtags that are most important to your business in the platforms search bar to see if your industry has a presence.
- Search for your business’ name as well as your competitors’ names. If you find that there are posts and conversations happening around those searches, then that platform is likely a good fit for your business.
Next, look to see if the content is comprised of a lot of great photography and compelling videos. Is it within your capacity to create photos and videos for your business or would you require assistance editing and creating content? If not, you should strongly consider contacting a social media marketing agency for help.
Does Coalition Technologies offer a social media marketing service?
Yes, we do. Coalition Technologies offers an unrivaled social media marketing service. We understand why social media is important for businesses and have a team of social media specialists who are experts in creating engaging content on social channels like Facebook, TikTok, Instagram, and LinkedIn.
Coalition Technologies can help your business create high-quality content on the different platforms where they spend their time online. On behalf of our clients, Coalition invests in software that helps us schedule posts and gain actionable insights about account performance, ensuring you get data-driven insights for your social media marketing campaigns.
Which social media channels does Coalition Technologies cover?
We cover all the major social media channels. Our experienced social media team manages these channels and makes sure that they are updated and consistent with your company’s brand’s voice. We cover social media channels such as Facebook, TikTok, Instagram, LinkedIn, and Pinterest.
Social media has become an essential part of marketing for any company, big or small. As such, it is important to choose the right platform for your business and then use it effectively to spread awareness about your brand and generate leads. We can help you do just that and more.
What does a social media campaign look like with Coalition Technologies?
We’ll help you identify the different social media platforms to help you reach your social media marketing goals. At Coalition, we understand that different social media platforms are used for different reasons. This is because every platform’s purpose is unique, has a distinct user base, and has numerous options for advertising.
Based on this, we’ll help your business take advantage of these benefits of using social media. We’ll set its goals for social media, establish the channels used by your audience, and look at what content your business can do feasibly.
How do influencers work with your agency?
We personally find influencers and publishers that match your campaign goals and industry to ensure professional and beneficial relationships with these accounts. The only thing our clients handle are tax forms and the actual payment. Collaboration and client approval is always required, but at Coalition, we do a lot more than just let influencers reach out in our network. Our goals are your goals and we actively expand the account’s audience by reaching your business niche.
Can you provide reporting and analytics on social media channels?
Of course! We pride ourselves on providing metrics-driven marketing services that help businesses make informed decisions, and this applies to our social media marketing clients too.
On behalf of our clients, we invest in software that helps us monitor traffic and allows us to track a multitude of analytics. This is why it is important to use an experienced marketing agency for your business’s social media marketing campaigns.
Benefits of Using Social Media for Business
How do I get a social media audit on my current platforms and strategy?
Our social media approach includes an audit of your current campaigns. Contact us today for a free consultation.
What kind of results can I anticipate with social media management?
When dealing with social media, it’s important to understand that it is the top of the sales funnel, so results may look different than other marketing campaigns. But the KPIs we see the most results in for organic SMM are brand reach, brand awareness, follower growth, engagement rates, clicks to the site, and community building. With that said, we do focus our strategy and provide results based on your campaign’s needs.
Can you include PPC campaigns on social media as well?
Yes, we do! We include both earned and paid content (via Facebook advertising). A reason why social media is important for businesses is that it can be used as an advertising platform for PPC campaigns, which means it’s not uncommon for social media platforms to have advertising options that allow you to promote your products and/or services via ads on their platform. We also offer services for LinkedIn, TikTok, and Pinterest advertising.
Our Facebook advertising services also include Instagram and can help you target and reach a wider range of potential customers, which is one of the benefits of using social media for business. Plus, we have a team of certified Facebook Ads professionals who can assist you in increasing brand awareness, generating more leads, and driving conversions.
Why is social media better at Coalition Technologies than at another marketing agency?
We are the best online marketing company because we utilize a team of expert designers, copywriters, and even internal influencer networks/content creator networks to assure that each niche has a chance at success. We constantly monitor and adjust strategies based on the feedback we receive and the current trends in the market. Because of our close collaboration with clients, there is a far more personable connection from client to content.
The client has ultimate approval on content and we work 1 full month in advance while leaving room for change. We offer more competitive pricing than other social media agencies that offer similar or fewer services.
Founded in 2009, our digital marketing agency has a team of expert social media specialists that are ready to take your social media marketing to the next level and help you achieve your campaign goals.
Call (310) 827-3890 for your Marketing Strategy Review now