Since the Internet’s conception, web design has experienced a variety of profound changes that have redefined its use. One of the current trends is responsive web design. As its name suggests, responsive web design focuses on creating a website that intuitively adjusts itself to simplify a visitor’s time on the site.
For instance, if a user is accessing the site on a mobile device, the webpage will adjust its sizing and features to be optimized for that specific device. This type of flexibility greatly improves the user experience and increases the odds of conversion, whether that means making a sale or getting a new lead for your service. One of the most common reasons people leave a site, without becoming a conversion, is because the site makes it difficult for them to do so. Initially, it may not seem all that important to have this sort of site-elasticity, but keep in mind, one of the biggest benefits of the Internet is its convenience. And if your site’s functionality is more of a hindrance than something that efficiently delivers the user’s objective, the user will simply locate another website.
People are fickle by nature and even more so when it comes to making a purchase online. It is important that your site is responsive to their needs and gives them a pleasurable experience. This is enough to turn clients into repeat clients.
The Bigcommerce platform is perfect for serving the needs of the average Internet user. But while Bigcommerce provides a solid framework for achieving this end, it does not do all of the work for you. In order to have a responsive web design, the site’s programming needs to be altered with serious design changes. Beyond the backend aspects of creating such a design, it will do you no good if there are no visitors to appreciate it.
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- Create Your Store
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Don’t let your website lose its rankings and traffic, because it isn’t staying ahead of the latest web design trends. Allow Coalition Technologies to provide the support your site needs to stand out above its competition.
Contact us today to start a conversation about how Bigcommerce responsive web design can help your business today!