Beauty Industry Search Engine Optimization Services

CUSTOM DIGITAL MARKETING STRATEGIES FOR BEAUTY BRANDS

The beauty industry has come a long way from the days of door-to-door sales. Like many sectors, more makeup and cosmetics businesses are flocking to eCommerce. This is a positive trend, as consumers and companies can easily find one another like never before, whether national brands are expanding their reach into new markets or startups are introducing their new products.

However, this trend also means that competition in eCommerce will only become increasingly fierce. That’s why it pays to invest in beauty industry search engine optimization strategies that plan for high ROI and long-term success.

Coalition Technologies takes a multifaceted approach to PPC, SEO, and/or web design and development projects with a team of experts ready to produce the results that you want. We have worked with a diverse range of beauty brands. So, we know that no two strategies are the same.

Start your campaign and you’ll benefit from these services and more:

• Branding & positioning
• Competitor research
• Keyword research
• Digital PR, linkbuilding, and influencer outreach
• Social media and email marketing
• Ad creation for social media channels, banners, and videos
• Ensure proper Google Analytics tracking
• Ensure proper Google Analytics and Adwords linking

Upgrade, Migrate, or Redesign Your Site

Success in the online beauty industry requires a site that equally prioritizes elegant design and a flawless user experience. To achieve this, we combine our search engine optimization tactics for beauty businesses with an expertise in web development and design in order to provide seamless site migrations, redesigns, and upgrades. We also partner with leaders in eCommerce such as BigCommerce, Shopify, and Magento. Our partners have designated us:

• BigCommerce Certified Elite Partner Agency
• Shopify Plus Expert Agency
• Magento Certified Solutions Partner

We’ve helped countless beauty brands through site migrations, enhancing their site’s design and interface while retaining valuable keyword rankings and traffic. In fact, many of our projects have contributed to substantial revenue growth and higher volumes of traffic post migration!