Local SEO

1. Name, Address, Phone Number (NAP), and Citations

We place your business’s NAP consistently throughout your site, which makes your business more visible to search engines. Citations ensure your NAP is listed uniformly everywhere on the internet, in the same consistent way it’s displayed on your site.

2. Local reviews

We create business listings on directory sites such as Yelp, SuperPages, Foursquare, UrbanSpoon, and many more to allow people to leave reviews and give potential customers a snapshot of your business.

Social media reviews are just as important, as they generate word of mouth exposure and build dialogue with your customer base. Our social media management solutions help develop those discussions while we collaborate with you to incentivize interactions through sales, specials, and giveaways.

3. Verify with Google My Business

Managing, verifying, and editing your business information on Google may seem daunting. Our team works with Google My Business to ensure your listing is customized with a photo and description, with correct categorization and a reduction in confusing, duplicate listings.

4. Google Extensions

Google ad extensions are a great way to give potential customers more information about your business. They also encourage people to visit your website and increase your brand’s authority. Through extensions, your search returns can list your phone number, location, and reviews. Our team incorporates these extensions seamlessly, reducing your bounce rate.

5. Localized Link Building

Local news coverage offers targeted opportunities for link building. Coalition utilizes HARO, a powerful resource that connects journalists and businesses to one another. Offering knowledge in your industry to a verified news source ensures that their readers are routed back to you and your website.

Testing

Our team uses programs that analyze which keywords work best in your localized area through search volume and trend reports. We ensure your site is user friendly with an emphasis on enjoyable user experiences.

Responsive Design

Responsive design is an integral part of our site builds, as it integrates your site with any device and impacts usability, especially for mobile phones. Since so many localized searches come from people on their phones, it’s essential that your site loads quickly and is easily navigable for consumers on any platform.

Optimized Content

Your site needs to answer the most important questions a visitor could have: where you’re located, what your hours are, and what products or services you offer. Coalition Technologies conducts extensive keyword research optimized for your city or region.

Schema Markup

Schema is code that you may implement in order to help search engines return more informative and relevant results for users. Schema markups tell Google what your data means, not just what it is. We’re experts in implementing schema markups seamlessly, ensuring searchers can see a website’s purpose on the SERPs.

Local Events Coverage

We recommend taking advantage of every opportunity for exposure, as it requires you to stay active and engaged within your community. Local events are great opportunities for more insight into possible keywords, branding opportunities, and feedback from your customers, so we make sure to reference them.