Choice Chimney Solutions based in Milford, Ohio is a fireplace installation and chimney servicing company who needed help with their local visibility online. Their Google Business Profile (GBP) did not rank for any non-branded keywords, so potential customers weren’t finding Choice Chimney Solutions in their searches. Repairing and installing chimneys is seasonal, and the client sought our help with improving their keyword ranking positions and growing brand awareness during peak season.
See how our team’s efforts helped improve local visibility by 32% for Choice Chimney Solutions in the Cincinnati, Ohio region; increase their phone calls by 336% and contact form submissions by 416% from organic users. New users from organic traffic increased by 315%, organic sessions increased by 208%, and overall conversion by 544% for this Chimney repair and installation brand.
The client contacted us a few months before the start of their peak season so we had a limited period to create and implement strategies to improve the keyword rankings for their website and Google Business listing. Our initial audit revealed that the website was missing tracking codes and lacked any business profile backlinks, and the brand had an unoptimized Google Business Profile. The website was not well optimized for search engine crawlers to understand where the business is located. We implemented strategies to achieve the growth in the client’s key performance indicators (KPIs), namely: increased visibility in the local area, revenue, and monthly leads.
Some of the factors impacting the visibility and rankings of the business profiles are proximity, relevance, and prominence. Hence, we added a physical address to the listing and made it visible. We started building citations to increase prominence. Our team also added all the required information to the listing and made sure we had selected the most relevant category as the primary category and then added additional categories that were relevant to the business. We also helped the Choice Chimney get high-quality reviews from customers and provided tips on how to respond to each one. We also added more instances of the address and service areas on the website to strengthen these local signals for search engine crawlers.
Products and Service Descriptions for Google Business Profile
We optimized the brand’s GBP with the products and services they provide to give the brand the opportunity to showcase products and services to potential customers. The implementations our team made allow the client to take charge of how the brand appears on Google Maps and Search, to post updates, to list products, and to accept orders online. Customers can easily connect with the brand through its business profiles.
Build Company Profile Links
We created and claimed multiple business profile links for Choice Chimney to showcase the brand’s products and services and build the brand’s reputation. We added and optimized all citations that feature the brand’s name, address, and phone number (NAP).
Build Apple Map Listing
Apple Maps is a popular search engine for iOS users searching for products and services with the “near me” keywords. To further grow Choice Chimney’s customer base, we added an Apple Map Business Listing to ensure their businesses can be found on local search on the Apple Map platform.
Within three months, the brand’s traffic exploded. We saw a massive 32% increase in local visibility in the Cincinnati, Ohio region. Right at the start of the season, the client’s listing was ranking on the top positions for all the keywords we had included in our initial strategy. The site saw a 336% increase in phone calls and a 416% increase in contact form submissions from organic users. Performance exceeded expectations and the client ended up being completely booked up, even having to turn down some customers.
In local visibility
In phone calls
In contact form submissions
We started the client’s SEO campaigns in February 2022. Within the first few months, improvements were seen in new users, organic sessions, and overall goal completions. The client saw impressive results during their first peak season with us. New users for the first year’s peak season grew by 315%, organic sessions increased by 208% and overall conversions increased by 544% when compared to the first few months’ results.
Year over year conversions from organic traffic grew by 106%, organic sessions grew by 43%, and organic users increased by 62%.