Cannabis Marketing and SEO Services

COALITION TECHNOLOGIES IS AN INNOVATOR IN CANNABIS SEO

Recognizing the trend towards legalization, many digital marketing agencies are quickly trying to catch up to the times and get in on ‘the green rush.’ Unfortunately, these companies do not have the experience to navigate this volatile marketplace that can feel like a roller coaster, depending on state and federal governments’ shifting regulations on cannabis. The SEO tactics that might work for traditional ecommerce stores could suffer if thoughtlessly applied to brands in this industry.

For instance, if SEO firms do not carefully understand the regional atmosphere and regulations surrounding cannabis, they could erroneously choose keywords that lose valuable traffic and leads. Even worse, cannabis companies could be shut down if local governments, national authorities, and even payment processors disagree with their marketing techniques.

Coalition Technologies accounts for these unique challenges to cannabis-focused SEO and digital marketing. As a company founded and based in California, we’ve been working in this sector for years and have made a diverse range of clients successful.

During your SEO campaign, we’ll implement these services and more:

• Legally and commercially-compliant keyword research
• Competitor research
• Local search optimization for states where recreational and medicinal cannabis are legal
• Digital public relations, influencer outreach, and linkbuilding
• Ensure proper Google Analytics tracking
• Ensure proper Google Analytics and Google Ads linking
• Ad strategy and creation for banners, images, videos, and social media promotions

Migrations, Web Development & Design

For sites that are older, we specialize in upgrades, redesigns, and platform migrations that keep SEO at the forefront. From responsive design implementation to complete redesigns, our experts integrate their expertise in cannabis SEO with key ecommerce partnerships. We work with Magento, BigCommerce, and Shopify, the most prominent platforms on the market, who have designated us:

• BigCommerce Certified Elite Partner Agency
• Shopify Plus Expert Agency
• Magento Certified Solutions Partner

We’re the leaders in SEO-focused redesigns and seamless site migrations, and we’ve helped countless dispensaries and retailers retain revenue-generating keyword rankings and traffic. On many campaigns, our team’s work actually contributed to higher revenue and rankings post-migration.