2021-03-26 19:11:27

Social Media Approach

The Social Media Marketing Company To Maximize Your Investment

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Our Social Media Marketing Services

Coalition is one of the few social media marketing companies that is able to provide fully transparent, high ROI campaigns. Our diverse talent set means that specialists support your efforts to grow through social media, rather than generalists. That results in better outcomes.

  • Social Campaign PlanningSocial Campaign Planning
  • Audience Growth StrategiesAudience Growth Strategies
  • Paid and EarnedEarned and Paid Content
  • Campaign Content CreationCampaign Content Creation
  • Reporting and AnalysisReporting and Analysis
  • Integrated MarketingIntegrated Marketing

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Our Social Media Approach

We have a proven track record with social media. And while it is becoming a more and more popular marketing strategy, we keep our eye on the larger picture. We want to see your online profile through sustained growth and expansion, as opposed to a few quick gimmicks that temporarily elevate your status before quickly fading out of user’s minds.

Too often, companies will develop a singular, but creative, piece of social media content that garners them fifteen seconds of fame but fails to produce anything else of interest and loses those would-be clients. Our approach will engage your audience in a variety of manners. This includes posting content, like photographs, videos, graphics, etc. and conducting polls, surveys, and question-based forums to gather a snapshot of your market’s attitude.

Contact our strategy team for a free consultation, audit of current campaigns, and evaluation of your competitors.

Which Social Networks Are Best For Your Brand?

Not all social networks are created equal when it comes to advertising different brands. Part of how we will drive campaign success for your company through social media marketing is in selecting the right social networks to prioritize.

facebook
instagram
linkedin
twitter
youtube
Featured In
Bloomberg
Computer World
Fast Company
PC World
ABC News

Social Media Marketing FAQs

Is social media marketing a valid investment for my business?

Possibly! We recommend social media marketing to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue, and engage with their customers directly. However, whether you should invest in social media marketing depends on your business’s overall needs and goals. If you’re unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today.

Should I outsource my social media marketing management? / What are the advantages of having a digital marketing agency handle social media marketing?

There are many advantages to working with a social media marketing agency, including:Access to social media marketing experts: Most businesses don’t have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximizing your ROI.Maximize your budget: An experienced social media marketing agency takes the guesswork out of social media marketing through their use of case studies, research, and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.Reporting and analytics: One of the most important aspects of social media marketing is tracking, analyzing, and understanding all of the data you collect from your campaigns, and that can be difficult and time-consuming. If you don’t know when or why users are engaging with your posts, you can’t adjust your strategy or your budget to make the most of that information. A social media marketing agency not only tracks and reports all of that data, but they also use it to deepen their marketing strategy to get you better results.Scalability: As your business grows, so do your marketing needs. When you work with a social media marketing agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.

How much should I spend on social media marketing and management?

Social media marketing and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend, and more. Every business has different needs so every budget will be different. For more in-depth information about social media marketing costs and our available packages, reach out to one of our digital strategists today.

How do you measure success and ROI for social media marketing?

We use many factors to determine the success and ROI of a social media marketing campaign. These factors include the achievement of the key performance indicators (KPIs) we determine with you before we start the campaign, such as revenue growth or increased brand awareness; analytics from trusted software like Google Analytics; and competitor benchmarks.

Do you make guarantees in terms of the number of followers, engagement, etc.?

No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract. We base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign. Whether you want to drive traffic to your website, increase your revenue, maximize brand awareness, or all of the above, that’s where we focus our strategy and deliver results.

Do you have a network of influencers who would be willing to promote my brand?

Absolutely! One of the benefits of working with Coalition is the many years we’ve spent building relationships with media outlets, leading publications, and influencers from every platform. We’ve established ourselves as a trusted collaborator for the top outlets so our clients have access to the best of the best.

What should I look for when choosing an agency to handle my social media?

Every business has different needs and goals for their social media marketing, but we’ve found that the following factors are very important when searching for the right social media marketing agency:Case studies: Any agency can claim they will get you the best results, but can they prove it? A good, experienced agency will be able to show you solid case studies that demonstrate success in the areas you want to focus on.Accessibility: If you’re having trouble getting in touch with someone at the agency or they’re taking too much time to respond to your request for information, imagine how they’ll behave once they lock you into a contract! The right agency will be accessible to you 24/7, respond to you promptly, and deliver the right information.Expertise: Just as your business is unique, so is your specific niche in your industry. The right marketing agency will have experts in your particular niche and know the various ways that social media marketing differs for each industry.Size: As your business grows and changes, you will need your social media marketing agency to scale and adjust along with you. It’s important that you find an agency big enough to accommodate whatever size marketing team you require and capable of adjusting their strategies rapidly to meet your growing needs.

Work with Coalition

If you’re ready to expand your reach on social media and generate more revenue, contact us today. Our team of social media specialists will review your website and current social media presence and provide you with an analysis, strategy, and timeline that includes a competitor strategy review for free. We can get you started immediately, so call us right now at (310) 827-3890.