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Social Media as a Marketing Service

Social media marketing differs from long-form blog writing or paid ads by placing the focus on authentic engagement, brand awareness, and community building. It involves consistent posting on multiple platforms for regular interactions with your target audience. Many companies rely on an in-house marketing team or a social media management agency to stay on top of trends and share relevant content with current and potential clients.

Benefits of social media marketing include:

  • Reaching your target audience
  • Building your brand’s credibility
  • Monitoring your competition

Social media marketing can also help you create buzz and increase awareness about your company’s service lines or products.

What Does a Social Media Agency Do?

The right management agency understands that social media is a powerful tool for businesses to reach their target audiences and market their products. Our social media team is composed of experts who can manage your social media campaigns 24/7, so you don’t need a dedicated in-house staff to run your campaigns.

While there are many social media platforms that you can leverage to help your business grow, each one serves a different purpose.

When choosing where to focus your social media marketing efforts, consider both the nature of your business and the habits of your ideal customer.

Coalition Technologies is a leading Los Angeles digital marketing agency, and we apply our years of SEO and web design experience to create timely, eye-catching social media posts that drive audience engagement. We take a holistic approach to your business by establishing how social media fits into your overall marketing strategy and near-term goals.

Many businesses feel they should be on social media but simply don’t know where to start. Others spend hours on ecommerce marketing with no results, leaving them frustrated and disheartened. The right social media agency combines real-time analysis and proven strategies to build organic growth with a targeted, cost-effective approach.

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Our Social Media Marketing Services


Our social media agency will help you create a content calendar that will execute your social media marketing strategy. This will help you reach your audience and grow your social media following, which in turn improves your brand awareness. From developing an editorial strategy to planning the design of your posts, our team of social media specialists will help you plan and execute an exceptional marketing campaign.


One of the most important aspects of social media marketing is account management and content marketing, so it’s important to find a social media management agency experienced in analytics. Account management involves studying a company’s presence on social media channels by monitoring metrics such as impressions and engagement. Content marketing involves staying on top of the latest trends and seasonal shifts to highlight the most relevant material to your audience. 


When Coalition manages your social media, we make sure it’s actually social. Especially for ecommerce businesses, authentic engagement and direct responses foster brand loyalty.

Our social media marketing agency has dedicated community managers who can respond to comments and direct messages, share live reactions, and alert you of any questions or concerns that may impact your brand’s social reputation.


Although we are headquartered in Los Angeles, we have experts based all over the world. Our agency network connections and industry experience help us identify key social media influencers to promote your products and services. Part of our social media management strategy includes building relationships to widen your reach. 


It’s increasingly common for consumers to shop online without leaving their favorite social media platform. Our social media marketing agency can help your ecommerce business set up a platform shop where consumers can browse products, add them to their shopping carts, and pay for them on the site. We can also help you set up product tags for increased visibility on your most popular items.

Our Social Media Approach

We have a proven track record with social media. And while it is becoming a more and more popular marketing strategy, we keep our eye on the larger picture. We want to see your online profile through sustained growth and expansion, as opposed to a few quick gimmicks that temporarily elevate your status before quickly fading out of user’s minds.

Too often, companies will develop a singular, but creative, piece of social media content that garners them fifteen seconds of fame but fails to produce anything else of interest and loses those would-be clients. Our approach will engage your audience in a variety of manners. This includes posting content, like photographs, videos, graphics, etc. and conducting polls, surveys, and question-based forums to gather a snapshot of your market’s attitude.

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Our Six-Step Approach

two business people’s hands next to a silver laptopthree business people strategizing with a laptop and notebookstwo hands typing on a laptoptwo hands next to a business person leaning on a tablea business person reviewing SEO company reports with graphsa smiling businessman looking at a silver laptop


We start by meeting you and your brand. Our social media management agency will conduct a kickoff call to understand your brand voice, product offering, target audience, and campaign goals.

Our kickoff calls allow us to get everyone on the same page before we embark on your social media campaign. This will help us speak on behalf of your brand with confidence and connect better with your existing customers. We’ll then create a social media campaign plan for your brand, including a timeline, goals, key performance areas (KPAs) and key performance indicators (KPIs), resources, and your target audience.



After our kickoff calls, we spend the first month of the campaign creating an initial strategy to present to you. Using this strategy, we’ll optimize your current and any new accounts and begin drafting the first month of posts.

Optimizing your social media accounts can look like updating or completing your brand’s profile (or “bio” on some sites). This also includes our social media management agency changing your profile pictures, increasing or decreasing the number of accounts your business is following, and including relevant information such as your website, business address, and more.



After the first month of the campaign, you’ll receive a full month’s worth of posts in advance. We utilize our design team and copy strategists to assure the utmost quality in your posts. This is a continual process for your entire campaign while we work in advance, though we are more than eager to hop on trends as we see fit for your brand on a timely basis.

Working in advance allows our social media marketing agency to join what’s trending without compromising or worrying about which posts to create and upload next in the queue. If you’re an ecommerce brand, in particular, creating relevant and engaging content that effortlessly blends the latest trends can help you enjoy increased engagement and possibly drive conversions.



One of the most important things that a social media management agency needs to know is how to gather data and report it.

For example, if your goal is to increase awareness or engagement, then a metric for measuring success would be followers or engagement rate. Throughout our entire process, our social media agency is gathering data and analytics to further understand your audience’s wants and habits.

On behalf of our clients, Coalition invests in software that helps us gain actionable insights about account performance. This high-end, accurate software tells us when your users are active and what posts are working, and it gives us insights on how to move forward.

Our social media marketing agency will track the progress of your ecommerce business’s campaign by analyzing your metrics at regular intervals and making adjustments as necessary.



Adjusting your social media strategy is necessary because of the exponential growth in—and algorithm changes of—social media channels. It is also a necessity to adjust your strategy based on the changing needs of your business.

The implementation of a social media strategy is an ongoing process that requires constant monitoring and management. And it’s important to adjust your strategy and implement new changes that will help you stay competitive.

Throughout our time gathering and reporting this data, our social media management agency team will find new ways to present your content and follow trends not only in your industry but with your audience, too. We use all of the metrics that we present to adjust and keep your social media campaign thriving with the ever-changing social media landscape.



At Coalition, our Los Angeles social media agency understands that social media is an important part of any marketing campaign. It’s the perfect way to reach out to a target audience and engage with them. That said, your social media management agency needs to be constantly on its toes, monitoring your channels and responding to any mentions or feedback, especially if it’s feedback about products from your ecommerce store.

Overall, our social media management agency believes social media is a long-term campaign. Due to the exciting but challenging nature of the ever-changing space, we hope to support your efforts on a long-term basis to continue producing results for you.

Coalition’s Freelance Pool of Content Creators

It’s no secret that user-generated video content reigns supreme in the social media space. With the meteoric rise of TikTok and the integration of their own shop, it’s safe to say that this type of marketing has become one of the most popular channels to interact with and sell to your target audience.

That’s why Coalition Technologies has its own pool of freelance content creators who have built communities that span across different verticals and reach different audiences. That means we have a creator who is familiar with your industry and they can be a strong link between your brand and the potential customers you are trying to reach.

Featured Projects

Our agency’s creative approach to social media management involves engaging your target audience in a variety of ways. From posting relevant and engaging content like videos and gifs to conducting insights-based market research through surveys and polls, we combine creativity and data for sustained social media efforts and results.


Learn how our development of a new Shopify Plus site for Lea Black Beauty and marketing strategies boosted organic revenue by 335.8% and total revenue by 408.3%.


Discover how we helped this cosmetics brand increase followers and engagement for their social media accounts.


Read how our LinkedIn campaign allowed this product management software to reach a wider audience and engage potential leads.

Frequently Asked Questions (FAQs)

  • Is social media marketing a valid investment for my business?

    Possibly! We recommend social media marketing to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue, and engage with their customers directly. However, whether you should invest in social media marketing depends on your business’s overall needs and goals. If you’re unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today.

  • How much should I spend on social media marketing and management?

    Social media marketing and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend, and more. Every business has different needs so every budget will be different. For more in-depth information about social media marketing costs and our available packages, reach out to one of our digital strategists today.

  • Do you make guarantees in terms of the number of followers, engagement, etc.?

    No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract. We base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign. Whether you want to drive traffic to your website, increase your revenue, maximize brand awareness, or all of the above, that’s where we focus our strategy and deliver results.

  • What should I look for when choosing an agency to handle my social media?

    Every business has different needs and goals for their social media marketing, but we’ve found that the following factors are very important when searching for the right social media marketing agency:

    • Case studies: Any agency can claim they will get you the best results, but can they prove it? A good, experienced agency will be able to show you solid case studies that demonstrate success in the areas you want to focus on.
    • Accessibility: If you’re having trouble getting in touch with someone at the agency or they’re taking too much time to respond to your request for information, imagine how they’ll behave once they lock you into a contract! The right agency will be accessible to you 24/7, respond to you promptly, and deliver the right information.
    • Expertise: Just as your business is unique, so is your specific niche in your industry. The right marketing agency will have experts in your particular niche and know the various ways that social media marketing differs for each industry.
    • Size: As your business grows and changes, you will need your social media marketing agency to scale and adjust along with you. It’s important that you find an agency big enough to accommodate whatever size marketing team you require and capable of adjusting their strategies rapidly to meet your growing needs.
  • Should I outsource my social media marketing management? What are the advantages of having a digital marketing agency handle social media marketing?

    There are many advantages to working with a social media marketing agency, including:

    • Access to social media marketing experts: Most businesses don’t have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximizing your ROI.
    • Maximize your budget: An experienced social media marketing agency takes the guesswork out of social media marketing through their use of case studies, research, and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.
    • Reporting and analytics: One of the most important aspects of social media marketing is tracking, analyzing, and understanding all of the data you collect from your campaigns, and that can be difficult and time-consuming. If you don’t know when or why users are engaging with your posts, you can’t adjust your strategy or your budget to make the most of that information. A social media marketing agency not only tracks and reports all of that data, but they also use it to deepen their marketing strategy to get you better results.
    • Scalability: As your business grows, so do your marketing needs. When you work with a social media marketing agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.

If you’re ready to take your business to the top, contact us today. The specialists in our social media marketing company will review your website and provide you with an analysis, strategy, and timeline that includes a competitor strategy review for free. We can get you started immediately, so call us right now at  (310) 827-3890.