Client: Jasper PIM
Website Focus: Lead Generation
Business Type: Business to Business
Client Industry: Software
Case Summary: This product management software company helps businesses manage their products and get them into the hands of consumers.
Read the challenge, our solution, and the result below
Jaspar PIM came to us looking to get more name recognition and reach a wider audience. They signed on for SEO, PPC, and Social Media Management. On Social, they were looking to gain B2B followers and be presented as an authority in their space.
We created a strategic plan for social posts that highlight their services, their core strengths, and their partners through tagging them in posts. We did this by calling attention to their free offer and their knowledge of ecommerce. We also advised the client on ways to quickly grow their audience by using individual professional and personal networks to share profiles and posts Coalition created.
Being a B2B company, LinkedIn is a crucial platform. Six months into their campaign, they have seen a 2,975% increase in new followers, 87% more unique visitors, 98% increase in post impressions, and a 31% increase in custom button clicks.