In today’s digital world, having an online presence is a must-have for any business. Whether you’re a lead generation business or run an ecommerce store, your website can be your most important source of income. No matter what your site is about, you need web traffic to convert leads or sell products. The more traffic you have, the easier it will be to increase your revenue.
The average conversion rate for website traffic is between 3.6% and 5.0%. This means that for every 100 people who visit your website, you will get around three to five subscribers or customers. This is why businesses spend so much money and effort into increasing their web traffic. Along with shelling out thousands per month on SEO, websites will spend another $137 billion on PPC ads in 2022.
The competition to get noticed online is fierce, so you need to up your game. In an increasingly crowded digital landscape, you need the right tactics to stand out and succeed. Do you need tried-and-true strategies for how to improve website traffic? In this post, we offer 15 proven methods to help you increase web traffic and generate more revenue. Let’s get started!
Keep Up With Google Algorithm Changes
Google updates its algorithm almost every day to improve the quality of its search results. While these daily changes are generally not noticeable, you should look out for “core updates.” Core updates are significant algorithm changes that can impact your rankings and website traffic. Failure to adapt to these changes can reduce your online visibility and hurt your bottom line.
If you want to increase web traffic, you must keep up with Google’s latest algorithm changes. Some of the best ways you can do this are to follow Google’s SearchLiaison Twitter account, regularly check out Google’s Search Central Blog, and read other top SEO blogs. With this information, you can make the changes needed to optimize your site for new algorithms.
Maintain a Healthy Website
Your optimization efforts are only effective when Google has access to all your web pages. But for many websites, this is not the case. In a SEMrush study on 250,000 websites, 42% contained broken internal links, and another 47% had 4xx errors. When your website has link issues, Googlebot can’t crawl and index your pages. No indexing = no search visibility = no traffic.
Still wondering how to improve website traffic? Maintaining a healthy website is key. The same way you need bi-annual medical checkups to maintain good health, your website also needs regular audits to find technical issues and fix problems. To increase web traffic, you should perform SEO audits two to four times per year to prevent crawlability issues that affect your visibility.
Update Your Keyword Strategy
Search behavior has changed over the years, and search engines have evolved with it. People have become more fluent with using search engines, and they now tend to use more natural language to find results. Instead of typing “damaged hair treatment,” users now search, “how can I repair my damaged hair at home.” In 2021, almost 70% of search queries had four words or more.
If your SEO campaigns revolve around short-tail keywords, your keyword strategy needs an update. Since search queries have become more conversational, you should focus on long-tail keywords (LTKW) if you want to increase web traffic. Targeting LTKW will also help you optimize your site for voice search, which comprised 30% of all searches in 2020.
Steal Your Competitor’s Traffic
From adjusting to algorithm changes to conducting keyword research, you do it all to boost web traffic. Despite all your hard work, you still struggle to outrank your competitors in SERPs. Why does this happen? Your competition is doing everything you’re doing, and some more. You need to study your competition and employ their tactics if you want to improve your rankings and get more traffic.
One of the best ways for how to improve website traffic is to use SEO tools like Ahrefs or SEMrush to investigate your competitor’s keywords. Use these tools to identify keywords where your competitor ranks high in the SERPs but has thin content. Once you’ve identified these thin pages, create better content with those same keywords so you can outrank them and increase web traffic.
Another way you can steal traffic from your competition is to monitor their backlink profile. Use your SEO tools to see which websites are linking to your competitors. Then reach out to those websites and ask them if they accept guest posts in exchange for a backlink. While some may ignore your offer, you can generate many quality backlinks using this tactic.
Write Guest Posts
How do guest posts and backlinks increase web traffic? Guest posting is the act of producing content for another website (free of charge). In return, the website will link back to you. When the site links to your website, they share some of their ranking power with you. This increases your domain authority (DA) and helps you rank higher in the SERPs, resulting in more organic traffic.
Guest blogging has many other benefits. By getting your content to other people’s audiences, you can increase brand awareness and referral traffic. Despite many new content marketing trends, guest posting remains an excellent method for how to improve website traffic. So why don’t more brands do it? It can be challenging to find websites that accept guest posts.
Here’s how you can make the process easier:
- Look for websites that are related to your business and see if they provide guest post opportunities.
- Let’s say you sell beauty products. Type beauty “write for us” in Google search to find potential hosts.
- After finding a couple of websites, check out their DA. DAs below 20 won’t help increase your web traffic, but DAs above 70 only accept content from thought leaders. Your best bet is typically websites with DAs between 21 and 69.
- Once you’ve narrowed down your search, it’s time to pitch your offer. Before you send out an email, do some research on the webmaster or editor.
- Use this information to write a personalized email that will be more likely to get you a response.
Avoid Keyword Cannibalization
It’s common for content marketers to create multiple blogs around similar keywords in the hopes of maximizing their traffic. But when you write separate posts for the term “how to improve website traffic” and “10 ways to drive more traffic to your website,” your pages end up competing with one another for clicks and backlinks. The result? The rankings of both pages will suffer, and they’ll get far less traffic.
This common practice ⏤ known as keyword cannibalization ⏤ hurts your website’s overall SEO performance. To increase web traffic, you should avoid keyword cannibalization. If you’re guilty of cannibalizing keywords, you should fix the problem to stop competing with yourself for rankings. Follow the instructions below to find and fix keyword cannibalization issues:
- Go to Google and search for, site:yourwebsite.com “topic.” Let’s do this for Forbes. We’ll type, site:forbes.com “website traffic * dropping.”
- Now you should see posts covering the same search intent in the SERPs.
- Gather posts with a similar topic to merge them into one. On the page with the highest search ranking, rewrite all the content into one comprehensive blog post.
- Use 301 redirects to link the other posts to your new blog.
- Delete all the other posts.
Create Long-Form Content
Creating long-form content is a powerful tactic for how to improve website traffic. Regardless of algorithm changes, search engines will always favor long-form content. In-depth content delivers more value to readers. As a result, Google ranks them higher in its SERPs to provide a better search experience to users. The average first-page results in Google have 1,890 words.
Along with boosting your PageRank and increasing web traffic, long-form content (> 3,000 words) gets 108% more shares and 219% more backlinks than shorter form (~1,000-word) content. Despite its many advantages, writing quality, long-form content is painstakingly hard work. You can employ the services of a content marketing agency to do the work for you.
Craft Catchy Headlines
OK, so you’ve spent hours or even days writing some killer, thought leadership content. Kudos to your hard work! But now you must get people to read your masterpiece. In a sea of online competition, how can you convince users to read your blog? Writing a catchy headline is one of the most effective ways to get clicks and increase web traffic.
For many writers, headlines are an afterthought. But that five to seven-word headline may be the most important content you will create. For every ten people who read your headline, only two will read your entire blog. If you’re looking for ways on how to improve website traffic, use these tips to craft headlines that draw people in:
- Keep it short and simple ⏤ no more than 60 characters
- Clearly state what value users will gain from reading your page
- Add numbers: 5, 7, 10, and 15 are the most popular
- Include rationales: Reasons, tips, tricks, strategies, etc …
- Use popular headline phrases: “why you …”, “how to …”, “what is …”
Improve User Experience
You crafted an attention-grabbing headline and are getting a lot of clicks. Great! But to increase web traffic, you must keep people in. Along with click-through rates, time spent on site and bounce rate are also important ranking factors. If users click on your page but then bounce away within a few seconds, it indicates poor user experience, which leads to lower rankings and less traffic.
From page load speed to content readability, Google uses many factors to gauge the quality of user experience. It can actually be quite easy to improve your site’s overall experience. The key to providing a good user experience is a fast website and engaging content. Here’s how to improve website traffic by sending positive user signals to Google:
- Use simple language
- Boost page load speed
- Write conversational content
- Make your site mobile-friendly
- Ensure paragraphs don’t exceed five sentences
- Break up content into headings and subheadings every 100-150 words
Focus On Content Quality
Google and other search engines’ primary function is to help people find what they’re looking for. Since 80% of searches are informational queries, Google tries to provide the most useful content to educate readers. This is why producing quality content is crucial to increase web traffic. If Google deems your content low-quality, it will lower your visibility in its search results.
But what is high-quality SEO content? Google uses the Expertise, Authoritativeness, and Trustworthiness (E-A-T) principle to evaluate content quality. This means that Google prioritizes expert content that can be trusted. To produce high-quality E-A-T content, make sure to only write about topics that are related to your niche and provide detailed, factually correct information.
Build Lots of Internal Links
A less well-known yet highly effective method for how to improve website traffic is internal linking, or linking to other pages on your website. The same way backlinks bolster your perceived authority, internal links also share ranking power between connected pages. With the right strategy, internal linking can increase web traffic by up to 40%.
So what is the right internal linking strategy? To build lots of internal links, you need plenty of good content. The best way to derive value from your content and links is to create topic clusters. Topic clusters contain a comprehensive pillar page and many smaller cluster pages that all link to each other. This allows the pillar page to share some of its link juice with other pages.
Invest in PPC Advertising
As much as SEO is crucial to increase web traffic, it’s not the only tool in your toolbox. SEO traffic does offer the highest conversion rate, but it’s not easy to bring in organic visitors. You need expertise and plenty of time to build credibility with Google. Even when done by industry experts, SEO can take years to deliver results. This is why around 91% of web pages get no organic traffic from Google.
Relying on SEO alone will not get your business very far. If you want to know how to improve website traffic, you must diversify your traffic sources. And one of the best ways to bring in more people to your website is through PPC advertising. Paid search offers a 3.6% conversion rate. This means for every 100 people that visit your website, you will get three or four customers.
Take Advantage of Social Media
In addition to PPC ads, you can also take advantage of social media to increase web traffic. While not as significant as organic and paid search, about 5% of your website’s traffic can come from social media channels. Boosting your social media presence also increases brand awareness. This can lead to more direct traffic and organic traffic through navigational search.
So, how can you leverage social media to boost web traffic? You must stay active on social networks. The more you post on social channels, the greater your chances of getting website visits. A great way to do this is to link your website to your social media accounts. With this strategy, you can automate posts to social media every time you produce new blog content.
Start Email Campaigns
Having been around for decades, email marketing remains an effective strategy for how to improve website traffic. In 2021, the average click-through rate for emails was 2.6%. This translates to almost three website visitors for every 100 emails you send. And with an average return of $36 for every $1 spent, emailing is the most profitable way to increase web traffic.
In addition to the high ROI, email marketing is also less demanding because you don’t have to compete with others for people’s attention. Since you’re targeting your own subscribers, it’s much easier to drive audience engagement. Apply these strategies to create engaging emails that drive website traffic:
- Personalize the email’s subject line
- Keep the body copy short: Ideally between 50-125 words
- Make sure the content is targeted to your recipient’s needs
- Add social sharing buttons to your emails
- Eliminate distractions ⏤ focus on the email’s goal
Reach Out to Influencers
Having a strong brand name is essential for increasing web traffic, but it can take years to build a recognizable brand. And this is where influencer marketing can help. By exposing your products/services to their thousands or millions of followers, you can hack your way into becoming a more well-known brand. Popular brand = higher ranking = more traffic.
So, how to improve your website’s traffic via influencers? The most effective way to do this is to reach out to micro-influencers. These are people with 10k-100k social media followers. While mega-influencers tend to have around 0.37%-1.21% engagement rates, micro-influencers generally have 1.64%-3.86% engagement rates, so they have a higher likelihood of helping to boost your visibility and increasing your web traffic.
Increase Web Traffic With Coalition Technologies
Having a website alone is not enough to build a successful business. You need website traffic to make money. And that traffic will only come with strategic tactics, hard work, and financial investment. The time, money, and effort you put into building website traffic will allow you to reap its benefits for decades to come.
If you’re struggling to increase your website’s traffic, Coalition Technologies can help. From organic to referral and paid traffic, we provide a wide range of solutions to drive more people to your website. Check out our 700+ case studies to see how we’ve helped businesses boost their traffic and revenue. Contact us now to learn how we can grow your website.