Plaza Japan

Client: Plaza Japan


Website Focus: Ecommerce

Website Platform: BigCommerce

Services Provided: PPC, SEO

Business Type: Business to Consumer

Client Industry: Kids & Toys, Shopping

Case Summary: Can a Japanese Anime company that’s been generating sales of $300K per month on eBay utilize SEO to drive more traffic and comparable sales to their website? Year over year, they have seen a 81% increase in traffic with a 384% increase in revenue.

Read the challenge, our solution, and the result below

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A Japanese anime action figure company wants to move their sales from Ebay to their website, believing that SEO will be the ticket to generating more sales through their website.

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Coalition’s team has driven traffic and revenue to the site through SEO and the implementation of a Google Adwords PPC campaign. Our SEO efforts have included implementing new site banners, optimizing the site’s images, creating H1 tags for the pages missing these attributes, implementing conversion optimizations, working to improve the site’s mobile template, and creating guest blog post content.

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In comparison to the previous year, there was a 81% increase in traffic to the site this month compared to last year with sessions increasing from 224,885 sessions to 407,930. Overall revenue has increased by 384% since last year, increasing from $19k in overall revenue last year to $94k in overall revenue this year with overall transactions increasing by 149%. Compared to this time last year, organic sessions improved 71% from 76,522 sessions last year to 130,604 this year. Organic revenue has increased from $7k to $33k representing a 375% increase.

Google Ads campaigns performed extremely well; with an investment of $9,281.29, in a month’s time, the campaigns returned $121,299.51 in revenue for an impressive ROI of 1,206.93%.

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