Machine Guns Vegas homepage screenshot

Machine Guns Vegas

Client: Machine Guns Vegas


Website Focus: Lead Generation

Website Platform: WordPress

Services Provided: SEO, Web Development

Business Type: Business to Consumer

Client Industry: Hobbies & Leisure, Shopping

Case Summary: How does a specialty gun range in Las Vegas see a 158% increase in site revenue in a span of a year? By utilizing Coalition’s SEO and web development services!

Read the challenge, our solution, and the result below

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This Las Vegas gun range is not your typical gun range as it offers a high-end, sexier version of a range in a Vegas lounge setting. Coalition was tasked with creating wireframes and mockups of the new site, implementing SEO improvements for the shooting range site, and increasing the conversion rate as well as pre-bookings on the site.

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Coalition performed SEO and web development services for the shooting range website. Tasks included reviewing and updating plugins on the site, implementing a chat feature, fixing 301 and 302 redirects, as well as 404 errors, and implementing optimizations to improve the site page speed.

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When compared to 2016, all traffic revenue  increased by 158%, growing from $24,638 in 2016 to $63,698 in revenue in 2017. Organic revenue increased by 97%, rising from $14,287 in organic revenue in 2016 to $28,245 in organic revenue in 2017.

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