State Van Rental
Client: State Van Rental
Website Focus: Lead Generation
Business Type: Business to Consumer
Client Industry: Hospitality & Travel
Case Summary: Click here to discover how this West Coast van rental agency relied on Coalition’s SEO and PPC strategies in order to improve their site and climb in search engine rankings before expanding their areas of operation.
Read the challenge, our solution, and the result below
This Los Angeles van rental agency wanted to expand beyond the LAX and Las Vegas airports into San Francisco. Before expanding however, they wanted to see improvements on their site and in their SEO results. Specifically, they wanted to improve in search engine rankings on related terms organically and see a corresponding increase in qualified leads through their website reservation form.
Our team implemented a two-pronged approach that included SEO and PPC, including updating the client’s social media profile descriptions, improving the site’s footer, implementing H1 tags on the pages missing these attributes, implementing and optimizing the Adwords campaign, and creating multiple pages of optimized copy for the site.
Month over month, organic traffic increased by 34.05% and organic new users grew by 21.20% for a total of 1,189 new users.