Client: CMC Motorsports
Website Focus: Ecommerce
Website Platform: Shopify
Case Summary: This Formula 1 racing merchandise shop is owned by a uncle-nephew team who are racing enthusiasts. After just 10 months with us, organic revenue has increased by 471%. Monthly overall revenue is up 256%, from $43k when we first started to $154k this month.
Read the challenge, our solution, and the result below
CMC Motorsports came to us looking to increase returning customers, improve SEO practices, improve their sales, and become smarter about business practices online. They also wanted to see their brand built up with more unique content and brand image.
Some of the work we have completed so far includes writing optimized copy, obtaining PR articles that link to their site, and launching successful PPC campaigns. We have also implemented schema markups, created a dynamic HTML sitemap, and integrated Yotpo reviews.
In comparison to last year, ten months after starting with us, the site is receiving 147% more organic sessions. Compared to the start of our campaign, organic revenue has increased 471% and organic transactions have increased by 488%. Overall revenue has increased by 256% in this time period, increasing from $43k in overall revenue last year to $154k in overall revenue with overall transactions increasing by 224%.