Client: CMC Motorsports
Website Focus: Ecommerce
Website Platform: Shopify
Case Summary: This Formula 1 racing merchandise shop is owned by a uncle-nephew team who are racing enthusiasts. Since we started working with CMC Motorsports over a year ago, yearly organic revenue is up 779% and overall revenue has increased by 387%.
Read the challenge, our solution, and the result below
CMC Motorsports came to us looking to increase returning customers, improve SEO practices, improve their sales, and become smarter about business practices online. They also wanted to see their brand built up with more unique content and brand image.
Some of the work we have completed so far includes writing optimized copy, obtaining PR articles that link to their site, and launching successful PPC campaigns. We have also implemented schema markups, created a dynamic HTML sitemap, and integrated Yotpo reviews.
After being with us for over a year, organic sessions increased 333% when compared to last year. Organic new users also improved, increasing 303%. During this time, the site received 255% more sessions than last year and there were 240% more first-time visitors this year than last year. Organic revenue has increased by 779%, this year with organic revenue of $45k and the organic transactions have increased by 664%. Overall revenue has increased by 387% since last year, for a total revenue of $182k with overall transactions increasing by 1,403%.
Their Google Ads campaign also performed well; with an investment of $13,368.91 in a month, the campaigns returned $50,193.90 in revenue for an impressive ROI of 275.45%.