Join Our Marketing Experiments

Participate in our industry-leading research covering digital marketing, ecommerce, and lead generation.

As a participant in our digital marketing experiments, you get:

Join the experiment

Which experiment would you like to join?
Google 2024 Premier Partner badge

Meet The Cutting Edge

At Coalition, we’ve assembled some of the world’s foremost experts on digital marketing to create a team that is as creative as it is experienced. Our research today helps us build tomorrow’s industry leaders.

a person holding a chart in front of a laptop

SEO Experiments

Our team will take a close look at your website’s key performance indicators (KPIs) to understand the best ways to drive more traffic to your store. We’ll be:

  • Testing different keyword strategies.
  • Performing technical optimizations.
  • Exploring how content drives rankings.


We recently ran a successful experiment with a client to determine how copy length can affect SEO. Our digital marketing research team found that mid-length blogs generally outperform small and large blogs – with a few exceptions.

a laptop showing a green graph

Conversion Rate Optimization (CRO) Experiments

While our SEO experiments focus on optimizing traffic and search rankings, our work on CRO is all about turning that traffic into sales. These digital marketing experiments include:

  • Reviewing analytics to optimize UX across different devices.
  • Finding the most effective calls to action for clients.
  • A/B testing landing pages for conversions.


The Coalition team recently tested their CRO theories by measuring the impact of Core Web Vital (CWV) scores on rankings and conversions. Our client testing revealed that improvements in CWV scores correlated with lower bounce rates and higher engagement.

person viewing display ads on a shopping website

Google Ads Experiments

Run the ideal organic campaign with our SEO experiments, and supercharge that momentum with innovative Google Ads strategies. It’s the perfect 1-2 combo.
Our digital marketing research for Google Ads involves:

  • Testing ad copy for various platforms and formats (video/print/Shorts/etc.).
  • Finding optimal bidding strategies for your budget and goals.
  • Using a data-driven approach to tweak and perfect ad targeting.
a person pointing to a bar chart

Paid Social Experiments

Our paid social experiments are designed with the sole purpose of optimizing Facebook, Instagram, LinkedIn, and other social media ad campaigns to generate the best possible results for our clients. This includes:

  • Testing various ad formats across multiple platforms.
  • A/B testing different types of messaging and targeting optimizations.
  • Perfecting budget utilization for our clients.
a person holding a chart over a calculator and notebook

Email Marketing Experiments

Email marketing can be incredibly rewarding for those willing to take risks. Our experimental SEO techniques and email marketing expertise fuel our team’s innovation with bold new campaigns. Get ready to:

  • Test and discover eye-catching designs for your next campaign.
  • A/B test elements like headers and subject lines.
  • Achieve significantly higher clickthrough rates with better segmentation.


Clients participating in both email and SEO experiments benefit from increased visibility and the power to convert those new visitors with precise email campaigns.

person holding a clipboard with a website mockup

Web Design & Development Experiments

Web design features like headless storefronts and the rise of custom ecommerce solutions have opened up entirely new avenues for creativity.

Our digital marketing research helps you dominate the changing ecommerce landscape by:

  • Building custom storefronts to optimize conversions.
  • Strengthening your brand identity with bespoke and innovative designs.
  • Identifying future market trends with data analysis.

Frequently Asked Questions (FAQs)

  • Will I have to pay extra if I opt-in for digital marketing experiments?

    Not at all. On the contrary, clients who decide to partner with us for our SEO experiments will only have to pay discounted rates. In some cases, there might be no fee at all. Please reach out to an expert to learn more.

  • Are clients at risk if they participate in a marketing experiment?

    No. All of our experiments are strictly above board and legitimate. Our experts work with established platforms like Google Ads to conduct their R&D. There is minimal risk to clients or their customers.

  • Is participating in an SEO experiment worth it?

    It’s always worth it with the right agency since the benefits are endless and the risks minimal. Participating in digital marketing research allows businesses to identify new growth opportunities and gain an edge over the competition – without breaking the bank.

Trusted By The Best

Coalition Technologies Reviews


“Everyone seems motivated to do a great job and go the extra mile while maintaining a wonderful collaborative attitude.”

Executive, Serasox
Verified Review

“I love how willing they are to help you and provide excellent customer service. “

CEO, The Village Offices
Verified Review

“I am content with their service thus far.”

Owner, E-Commerce Company
Verified Review

“I was impressed with how they handled my situation and the terms of service they provided.”

Member & Owner, Cherub Firearms and Outfitters LLC
Verified Review

“I feel like I am in good hands now. So far everything is already improving.”

Owner, All Paws Essentials
Verified Review

“They’re on top of everything, and they delegate work very well in order to get things done in a timely manner.”

CEO, Lofi Delivery
Verified Review

“Their team is solution-oriented — they never come to me with a problem or say they can’t do something.”

CEO, Inhaven
Verified Review