Will I have to pay extra if I opt-in for digital marketing experiments?

Not at all. On the contrary, clients who decide to partner with us for our SEO experiments will only have to pay discounted rates. In some cases, there might be no fee at all. Please reach out to an expert to learn more.

Are clients at risk if they participate in a marketing experiment?

No. All of our experiments are strictly above board and legitimate. Our experts work with established platforms like Google Ads to conduct their R&D. There is minimal risk to clients or their customers.

Is participating in an SEO experiment worth it?

It’s always worth it with the right agency since the benefits are endless and the risks minimal. Participating in digital marketing research allows businesses to identify new growth opportunities and gain an edge over the competition – without breaking the bank.

Marketing Experiments | Be a Test Subject

Join Our Marketing Experiments

Participate in our industry-leading research covering digital marketing, ecommerce, and lead generation.

As a participant in our digital marketing experiments, you get:

The chance to be the first to benefit from experimental SEO breakthroughs.
Free or heavily discounted digital marketing services from an elite team of specialists.
A process with minimal risk that puts you on the fast track to growth.

If you’re ready to push the envelope, you can opt-in by filling out this form.

Join the experiment

Meet The Cutting Edge

At Coalition, we’ve assembled some of the world’s foremost experts on digital marketing to create a team that is as creative as it is experienced. Our research today helps us build tomorrow’s industry leaders.

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SEO Experiments

Our team will take a close look at your website’s key performance indicators (KPIs) to understand the best ways to drive more traffic to your store. We’ll be:

Testing different keyword strategies.
Performing technical optimizations.
Exploring how content drives rankings.

We recently ran a successful experiment with a client to determine how copy length can affect SEO. Our digital marketing research team found that mid-length blogs generally outperform small and large blogs – with a few exceptions.

Conversion Rate Optimization (CRO) Experiments

While our SEO experiments focus on optimizing traffic and search rankings, our work on CRO is all about turning that traffic into sales. These digital marketing experiments include:

Reviewing analytics to optimize UX across different devices.
Finding the most effective calls to action for clients.
A/B testing landing pages for conversions.

The Coalition team recently tested their CRO theories by measuring the impact of Core Web Vital (CWV) scores on rankings and conversions. Our client testing revealed that improvements in CWV scores correlated with lower bounce rates and higher engagement.

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Google Ads Experiments

Run the ideal organic campaign with our SEO experiments, and supercharge that momentum with innovative Google Ads strategies. It’s the perfect 1-2 combo.
Our digital marketing research for Google Ads involves:

Testing ad copy for various platforms and formats (video/print/Shorts/etc.).
Finding optimal bidding strategies for your budget and goals.
Using a data-driven approach to tweak and perfect ad targeting.

Paid Social Experiments

Our paid social experiments are designed with the sole purpose of optimizing Facebook, Instagram, LinkedIn, and other social media ad campaigns to generate the best possible results for our clients. This includes:

Testing various ad formats across multiple platforms.
A/B testing different types of messaging and targeting optimizations.
Perfecting budget utilization for our clients.

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Email Marketing Experiments

Email marketing can be incredibly rewarding for those willing to take risks. Our experimental SEO techniques and email marketing expertise fuel our team’s innovation with bold new campaigns. Get ready to:

Test and discover eye-catching designs for your next campaign.
A/B test elements like headers and subject lines.
Achieve significantly higher clickthrough rates with better segmentation.

Clients participating in both email and SEO experiments benefit from increased visibility and the power to convert those new visitors with precise email campaigns.