Website Focus: Ecommerce
Website Platform: Shopify
Business Type: Business to Consumer
Client Industry: Gifts, Home & Garden, Home Decor
Case Summary: This home décor and gifts retailer offers holiday décor and DIY crafts supplies as well as unique gifts. After being with us for over 2 years, Google Ads campaigns are still returning impressive results; a spend of $4,020.73 generated $35,984.52 for a ROAS (Return on Ad Spend) of 894.97%.
Read the challenge, our solution, and the result below
Having started out in a brick and mortar store, TMIGifts were extremely successful, but they wanted to translate that success into an online store. They were looking to increase online sales through SEO and PPC.
We have written and launched multiple PPC campaigns specifically for the holidays as well as special “mystery box” deals that client wanted to advertise. We have also launched Facebook Ads and updated them with new images as needed. We have updated the filtering on their category pages, addressed issue with products having no images, and fixed issues to improve page load speed.
After being with us for over 2 years, Google Ads campaigns are still returning impressive results; a spend of $4,020.73 generated $35,984.52 for a ROAS (Return on Ad Spend) of 894.97%.