All-Fit Automotive had it all—a great product concept, motivated and engaged team members, and an enthusiastic customer base. However, none of these factors were resulting in growth of brand awareness or product distribution.
Coalition’s comprehensive approach to digital strategy outlined a roadmap to success that involved a new Bigcommerce website, post launch content generation, marketing, SEO and PPC initiatives, and continuous conversion optimization efforts.
Since Coalition launched the new allfitautomotive.com in August 2014, organic results have grow by over 10x. Revenue growth has actually outpaced that traffic growth, as Coalition has continually refined the site performance and marketing focus to only capture the most desirable audience.