Naysayers have been proclaiming the end of SEO for years. Although search engine optimization as we know it has evolved, and will continue to do so, it’s far from dead. There will always be new ways to generate organic traffic by boosting SERP rankings. As search engine algorithms change, so will methods used by savvy online entrepreneurs.
Shopify is an ecommerce platform that has reached the top of its class due largely in part to its user-friendly interface and effective onboard SEO tools. In particular, small and medium-sized businesses have found a haven in Shopify, and it can even be used successfully by larger enterprises under the right circumstances.
Whether you’re seeking out the right platform for your first ecommerce venture, or looking to improve SERP rankings for your existing online store, it’s vital that you familiarize yourself with the many Shopify SEO services that are available to you, as well as the benefits you can anticipate. Here are five ways that Shopify’s integrated SEO tools can improve your company.
- Stay Competitive
In today’s saturated markets, taking steps to remain ahead of the curve is critical. If your competition is using the latest SEO tools to rank in Google and other major search engines, your company is going to lose a significant amount of business. Organic search is almost always the primary path potential customers take to find your business, and the difference between ranking even first or second can make or break your company.
Implementing SEO services on Shopify helps to tip the scales in your favor, or at least level the playing field. Even if other companies in your niche have already been using SEO in the past, it’s not too late for your business to adopt better SEO strategies. SEO is not a one-time method – it’s an ongoing process. If you have a team consistently working to keep your webstore at the top of the pile, you’re naturally going to emerge as the go-to store for your product or service.
- Establish Your Brand as an Authority
Search for any product or service on your preferred search engine. The first page of results is always going to contain well-established brand names. Those are the companies that people trust. Those are the brands that have endless room for long-term growth. In order to succeed as a business, you must establish your brand as a reputable, trustworthy resource.
It’s not enough to simply sell a product or a service. Driving brand awareness and trust is the key to lasting success. If you consider Shopify for your store, certain SEO services and upgrades can bring your page to the top of search engine results pages, immediately lending legitimacy to your organization. When it comes to SEO, it’s lonely at the top, and that’s a good thing.
- Boost Sales
If you open an online store and nobody knows about it, did it ever exist in the first place? Regardless of your personal philosophical take on virtual trees falling in the woods, there’s no denying that no customers equals no sales, which equals no profit. It’s not enough to open a store – you need to market it. You need customers to be able to find your store. You wouldn’t open a brick-and-mortar store in the woods, would you?
Using SEO services with Shopify just makes sense from a promotional standpoint. When someone is looking for a specific product or service, the first thing they do is search for a keyword or phrase. SEO tools ensure that your website is the one that gets chosen, leading to natural sales.
Even if a customer finds your store through other outlets – social media, for example – they’re still probably going to Google your company to make sure it’s legitimate. SEO increases sales by rerouting traffic to your store through organic search, but it also boost sales by giving potential customers peace of mind.
- Affordable and Effective Marketing
It’s no secret that reaching a targeted audience is difficult. Advertising often requires a huge budget, and there’s no guarantee that your campaign will even succeed. The great thing about using Shopify SEO services is that it’s an easy, proven way to put your brand directly in front of the people who are actively out the product or service in your niche.
While casting a wide net is one approach, you’re going to catch more fish if you know where they hang out. Search engine optimization is an incredibly powerful marketing tool that ensures that you keep getting new customers without having to rely on dated techniques like cold calls or unsolicited emails. The people that see your brand are the people that genuinely want to find your brand. It’s a win-win for everyone involved.
- Better Website Functionality
Finally, SEO just makes your website, well, better. Built-in Shopify SEO services streamline your website, improve loading times, and make your site responsive across all devices.
Amandeep Singh, one of our SEO experts and developers, says, “Shopify’s SEO tools allow you to do things such as automatically generating canonical URL tags to stop duplicate content. They let you easily edit title tags, meta descriptions, and URLs, as well as ALT tags and file names for images.”
Getting rid of unnecessary fluff is a major part of any effective SEO campaign. It’s important that search engine algorithms are able to crawl every aspect of your website quickly and easily, and the added bonus is that your customers get to enjoy a better browsing experience.
Partner with Coalition Technologies for Real Results
Don’t just take our word for it – we can offer concrete proof that what we do works. Let’s take one of our clients, TimeScape, a retailer of high-end watches and watch winders. Comparing August 2015 to December 2015, transactions increased 600% (7 vs.1), for a staggering 556% increase in revenue ($2800 vs. $424).
While SEO is our bread and butter, our team of Shopify experts has the skills and experience to handle every aspect of your store, including concept development, design and creative branding, development, and marketing. The sky’s the limit.
Contact Our Shopify Experts Today
If you’d like further evidence of our many successes optimizing online stores with Shopify SEO services, or if you’re ready to start planning for your company’s future, just give us a call at (310) 827-3890 for a free consultation, or simply send us a message for a fast response. Get in touch today to give your company the web presence it deserves.