A/B Testing in WooCommerce

A/B Testing in WooCommerce

WooCommerce is a highly customizable eCommerce platform for WordPress. Its many customization features make it possible for you to create online stores that reach your customer base effectively. However, with so many options, creating the perfect store can be overwhelming. That’s where WooCommerce A/B testing comes in.

What Is A/B Testing?

A/B testing, also known as split testing, is when you create two (or more) different versions of your online store, and then divide your traffic between them. Over time, you can see which one converts best.

For example, say you wanted to experiment with two different styles of product images. Half of your customers would see the images on site A, and the others would be directed to site B, which would have the alternative images.

Once you use WooCommerce A/B testing to accrue an appropriate amount of data to make an accurate determination, you can eliminate the site that didn’t convert as well, and implement the layout that converts better to 100 percent of your customers.

Why You Should Perform Split Testing

A/B testing helps your online store maintain upward momentum. Even a very subtle change can make a major difference in your sales, and tweaking your store based on data – rather than making instinctual changes and hoping for the best – tips the odds in your favor.

Split testing can drastically boost your conversion rates, improve sales, and increase your overall ROI. It also improves the user experience, helping to improve customer retention rates and boost customer loyalty. eCommerce sites are ever-evolving entities, and WooCommerce A/B testing helps you to proceed with confidence, knowing your site is performing at its full potential.

Another reason why A/B testing is so useful is that it can help you discover which SEO strategies perform best. These days, it’s no secret that optimized websites hit the top of Google’s results pages more than non-optimized sites. Split testing is a fantastic way to determine which strategies are most effective so you can scale up and implement the best SEO methods throughout your entire site.

Benefits of Using WordPress A/B Testing Plugins

While you could use a third-party A/B testing tool, there are quite a few benefits to using a plugin to conduct WooCommerce A/B testing:

  • Convenience. A plugin is integrated directly into your WordPress dashboard, so it’s super easy to access and use.
  • Ease of use. You’re already familiar with the platform, so a WordPress-based split testing plugin is going to feel more natural and intuitive to use.
  • Focus. WooCommerce A/B testing plugins are designed to be used with WooCommerce, so they cater to specific elements of the platform.

Which Plugin Should You Choose?

You have your choice of quite a few testing plugins. Besides experimenting with your site, you may also want to experiment with plugins to find the one that performs best according to your unique needs. Here are some of the most popular options available to you:

Nelio A/B Testing

Nelio A/B Testing allows you to set up, manage, and monitor split testing experiments with ease – all within the comfort and familiarity of the WordPress platform. This powerful, flexible plugin makes it possible to test virtually any variable, making it one of the most versatile options available to you. It even includes a heatmap feature that shows you exactly where your visitors are most engaged.

The Nelio WooCommerce A/B testing plugin also gathers valuable data about your customers. The great thing about it is that it gathers data and performs statistical analysis on the plugin’s backend server, ensuring that you never have to worry about it affecting the speed or performance of your site.

Simple Page Tester

If you just want to start by testing the waters with split testing, Simple Page Tester is a fantastic choice. The free version provides succinct, straightforward testing, and then you can always upgrade to the premium version for a one-time fee when you’re ready to take your WooCommerce A/B testing to the next level. Simple Page Tester is perfect for online store owners who want a no-frills testing option that doesn’t require you to edit any code.

Marketing Optimizer

Marketing Optimizer comes packed with features, including a user-friendly interface and easy-to-use page editing tools. It also includes free templates for landing pages, overlays, and calls-to-action, so it’s perfect for building an effective site quickly and easily, using variables that have been proven to convert. You can add variations with the click of a button, making Marketing Optimizer one of the most efficient WooCommerce A/B testing plugins.

Hire a Professional for the Best Results

While you may be able to perform basic split testing experiments on your own, the best approach is to work with skilled professionals. That way you can be sure you’re really getting the most out of every test. Additionally, some aspects of testing your site, determining the right variables, and analyzing gathered data may require technical expertise and experience.

Contact Coalition Technologies to Learn More

The team at Coalition Technologies creates and works on WordPress/WooCommerce sites every single day. If you’re interested in WooCommerce A/B testing, you can be sure that our skilled, experienced team can help you to optimize your site so you can increase sales, drive conversions, and boost your bottom line.

For a free consultation on how we can use split testing to enhance your website, please call our friendly experts at (310) 827-3890 or send us a message online. Don’t let your website get stagnant. Implement effective testing solutions and watch your sales grow. Get in touch with our helpful professionals today to get started.

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