Choosing an E-Commerce Platform

If you’re looking into using e-commerce to help position your business towards the future of selling, you’re off to a great start already.

E-Commerce is becoming an increasingly powerful business tool for outfits small and large, and the consumer shift towards using the web for spending and searching is only going to continue to grow. Because of this, it’s important to make sure you’re using the perfect program for your business, and this means choosing an e-commerce platform that will best fit the needs of you and your business.

Here are some quick tips for choosing an e-commerce platform:

Know exactly what you sell

It’s important to define exactly what you sell and find out if it fits into the capabilities of the program you’re looking into. Although it may seem like choosing an e-commerce platform is as easy as looking at a pricetag and making a decision, this isn’t the case.

It’s important to know exactly what you sell, meaning the volume of products. Some platforms charge you for the number of products you have in your store, where others do not. If you operate a fashion accessories business offering 150 different items and wind up with an e-commerce program that charges by the number of products, you’ll be in one awful situation.

The easiest way to avoid having an issue here is to know up front what the deal is with the program you’re looking into and their charges for product quantities and types.

Know what your design and creative options are

If you’re like a lot of small to mid-sized outfits out there, you probably want to have the best looking online store around. A store that’ll make your competition sweat.

This isn’t uncommon, and it’s certainly not unrealistic. There are a number of different popular e-commerce solutions out there like Bigcommerce and Shopify that allow for complete shop customization, to the design that looks exactly the way you want it.

On the other hand, choosing an e-commerce platform that carries a cheaper price tag might leave you with a solution offering little design and customization options. You definitely want to avoid being stuck in this situation.

Similar to what we mentioned before, It’s best to make sure you know up front what the customization and design offerings are for the platform you’re examining.

Payment channels

This one is important. If you’ve got a specific plan in mind for taking your business to the next level with a great e-commerce site, it probably involves the payment options you want to accept as an online retailer.

Common buzzwords associated with mobile and digital payment these days are PayPal and Strip: If you’re planning to use something of this nature, make sure the platform you’re looking at will allow you to use it as a form of payment acceptance. You don’t want to end up purchasing a platform that doesn’t end up letting you use the certain payment gateway you had your hopes set on.

Talk to us

Another great tip we can offer for choosing an e-commerce platform is to contact Coalition Technologies for your e-commerce and web marketing needs. We’re experts in the field, and we partner with top e-commerce names like Bigcommerce and Shopify, so you can trust our expertise in getting you the online store you want.

Contact us here for a free consultation, and find out what Coalition Technologies can do for you.

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