Magento is one of the most popular shopping cart platforms around, noted for its ease of use, its wealth of features and its top notch customer service. As the founder and CEO of Coalition Technologies, one of L.A.’s most successful web design and development companies, I have worked extensively with clients to build beautiful, powerful ecommerce websites on the Magento platform, and I have found it to be an extremely versatile application.
If you are considering Magento for your own ecommerce business needs, know that you can reap tremendous benefits from this multifaceted platform. Never has it been easier to accept payments from customers around the world, organize your entire product line in a clean and easily navigable fashion, and fully keep track of your sales and trends.
If you want to truly get the most for your money, though, consider working with a knowledgeable Magento partner to assist you with the design and development. Like most major shopping cart platforms, Magento allows for very intricate customization, ensuring that your business website is exactly what you want it to be. Some of the finer points of this customization, though, can get pretty complex.
For example, if you want to incorporate your own site design into the Magento platform, you can benefit tremendously from using a professional designer to implement your vision into the Magento environment. Furthermore, you won’t likely achieve the greatest level of conversion or customer satisfaction using the company’s presets, because issues like these require fine-tuning and a bit of strategy.
Choosing the Right Edition
When it comes to Magento,you have three editions to choose from: The Community Edition, the Professional Edition, and the Enterprise Edition. The Community Edition and the Enterprise Edition are the most popular choices, for very different reasons. The Community Edition is a free, open-source application, making it the obvious economical choice, but the free version is extremely limited in its available features. For serious businesses, the Enterprise Edition is a worthwhile investment, because it contains a massive tool box of features for design, development, SEO, marketing and more, and allows businesses to create fully customized ecommerce websites.
Here are just a few of the things you can do with the Magento Enterprise Edition:
- Create multiple, custom stores with a single user license
- Create custom landing pages
- Take full control of your site design, right down to the finest detail
- Design mobile-friendly stores
- Configure multiple languages, currencies and tax rates for international customers
- Set up deals, promotions, gift cards, wish lists and more
- Design a custom product catalog
And these are just a few of the highlights. The possibilities are almost limitless with Magento, and a Magento partner can help you to utilize these possibilities to their maximum benefit, ensuring that you achieve not only an edge over your competition, but a stellar reputation with your website visitors and paying customers.
Why Use a Magento Partner?
Magento offers a generous selection of templates and presets that business owners can use to create a simple website that gets the job done. But as a serious business professional, you don’t want a simple ecommerce website. You want to build a brand. You want to create the kind of site that sets your business apart from the competition, establishes you as a true power player in your industry, and ensures the greatest possible conversion rate.
This is difficult to achieve using templates and presets, and if you don’t know to use and optimize every tool made available to you, your time and financial investment will not yield the kinds of rewards that you can achieve with a knowledgeable, professional touch.
Why Partner with Coalition?
At Coalition Technologies, our full-time web developers and designers are some of the best in the industry. They have built hundreds of websites using shopping cart platforms including Magento. In fact, Coalition Technologies is a certified Magento partner, and we understand the interface inside and out.
Our designers are intimately familiar with all of the programming languages used to customize Magento sites, and all of the plug-ins used to customize every facet of the online store, from the site design to the conversion optimization. You shouldn’t have to settle for some generic online store environment. Your online store should reflect your unique vision and demonstrate to customers that you are the real deal.
If you would like to discuss your options and learn more about the Coalition difference, contact us today at 310-827-3890. We’re here to answer your questions and discuss your options for creating a truly spectacular online store. Call us today.
