think coaching

Coalition Helps Think Coaching Perform in Italy

Coalition Technologies was approached by Paolo Torrini, an Italian life coach, to build a WordPress website on a brand new domain. This proved to be quite a challenging project for us, as building a WordPress website on a new domain is a difficult process from an SEO standpoint. Further, Paolo’s website had to be put together for an Italian audience, and it had to be promoted in the Italian marketplace. As a Los Angeles-based agency we definitely had our work cut out for us!

Needless to say, we’re proud of the site we were able to put together, and our client is very satisfied with the result. He now owns a website that provides both a strong presentation of his business and a robust Internet marketing resource in the form of search engine optimized content.

About Paolo

Paolo Torrini learned about life coaching in the United States, where he fell in love with Los Angeles and its dynamic business culture. For this reason, Paolo sought out an LA-based company with the expertise and skillset to help grow his business in an interconnected marketplace. Eventually Paolo settled on Coalition Technologies, as we exhibited the perfect combination of web design and digital marketing prowess that he needed to build and promote his brand.

Paolo specializes in Neuro-Linguistic Programming (NLP, or PNL in Italian), which is a cutting-edge discipline in life coaching that emphasizes synergistic psychological processes and methods. This discipline focuses on communication skills, personal development, and psychotherapy to help clients become stronger, more confident, more dynamic, and more creative people.

From our combined efforts, ThinkCoaching.IT was born, and his site is built to serve as a motivational force within Italy and help countless people with their life problems. Paolo seeks out Italian clients and Internet users specifically to try out his powerful program, and his website will be his primary means for reaching out to prospective clients.


Much of the challenges of this project had to do with the language barrier between us and the client. Paolo Torrini had a very specific vision for what his site was to communicate. He wanted the website to help build trust with visitors and make them desire a personal relationship with Paolo, so that he can help them through life’s problems.

We also had to build the website from the ground up on a new domain, and give it a strong presence on search engines that Italians are using.

Think Coaching’s Success

We worked through these challenges by communicating very closely and extensively with our client. We kept in direct contact with Paolo throughout the entire development process in order to ensure that our client was happy with the results. We implemented strategic international SEO planning, Italian keyword research, and translation help from the writer working on this account. The result was a high-quality website that communicated the specific message that Paolo was looking for, which appealed to his Italian clientele. As such, the website’s content continues to be carefully optimized for Italian searches in order to spread Paolo’s message and help his business grow.

Ultimately, we were able to finesse our web development and SEO marketing efforts and provide a fantastic product for Italian users, which we accomplished this through constant communication with our client. Thanks to a concerted effort from both parties, we were able to complete a project that everyone was satisfied with.

The Right Strategies For Your Brand

Whether you’re selling merchandise through an online store or you’re building up a steady stream of clients through a lead generation site, you’ll always need the most innovative strategies and expertise to go beyond your goals. That’s where we come in. If you have a brand or company that you’d like to promote, we’re here to bring your ideas to the right audience. Get in touch with us today by emailing, by phone at (310) 907-7823, or through our contact page.

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