Google Places Pages are now a must have for any local business. In the last 6 months there has been a noticeable shift in the way Google is displaying their organic search results.
Where once “Mega Keywords” that stretched the span of the entire United States dominated the SERP’s now sits localized results triggered by your regional location. It is a welcome change for most. Before the recent changes keywords such as “carpet cleaning” would populate results from almost anywhere in the country, so you could be searching for carpet cleaning in Seattle but receive results from Los Angeles. This also encouraged people to cheat their way to the top of the rankings, grabbing a number one spot for a generic key-phrase like “payday loans” could prove to be very rewarding and well worth the risk to quite a few unethical webmasters.
Localized results (depending on the keyword) are for the most part better for everyone. If you do need to search for something nationally Google still gives you the ability to target a specific area, city or country on the left menu bar as seen in this picture:
Its time to claim your local business listing, chances are your competitors have already claimed theirs. Google places page development can be time consuming, daunting and complicated. Just like your website must be optimized to rank well in the organic listings, you Google places pages must be well built with and adhere to all the basic principals of “White-Hat” SEO.
If you need help getting started on your Google places page, optimizing your listings or want to out rank that coffee shop down the street make sure to give us a call today. We have been building strong listings that last while at the same time ranking for a variety of different keywords. With careful consideration and appropriate PR campaigns for your local business it is now possible to display for that keyword you have always dreamed of. Take your business to the next level and enter the world of online business.
With the amount of interested customers trolling the world wide web for the products and services they need there is simply no downside to creating an online presence and gaining exposure to potential clients and customers that otherwise would have passed you over.