Research shows that more than half of companies’ biggest challenge in the area of content marketing involves producing content that results in quality leads. The good news? You don’t have to let this challenge drag your performance down.
Instead, you can produce content that consistently boosts your online performance by optimizing your content for search engine optimization (SEO), pay-per-click (PPC), and conversion rates. Here’s a rundown on tips for optimizing content for SEO, PPC, and conversion rates.
Optimizing Content for SEO
When optimizing content for SEO, make sure your content is engaging, interactive, and quick to load as 25% of users will find a competitor’s site if your page loads too slow. In addition to presenting informational blogs on your website, consider taking advantage of the following types of interactive content to encourage user reactions:
- Personalized emails
- Social media live sessions
- Videos on landing pages (can increase conversion rates as high as 80%)
- Price calculators
All in all, creating interactive content is one of the best methods for optimizing content for SEO, as this content is more magnetic compared with content that can only be viewed (e.g., a photograph) or read. That’s because, with interactive content, you essentially create an open channel for communication with your website visitors. This will help to create brand evangelists who will be excited to spread the word about your business online.
In addition, interactive content will make your site more attractive and thus encourage site visitors to spend more time on it. After all, 38% of users will quit engaging with your website if they do not think it is attractive.
All in all, interactive and high-quality content will make your brand appear to be valuable, unique, and authentic which is essential for getting stellar SEO results, as search engines give higher ranks to sites that meet these criteria. Simply put, the better your content is, the more likely you are to increase your website’s ranking and traffic.
Plus, you’ll be able to collect data from your quizzes, etc., which will further help with optimizing your web page content for SEO to generate even more traffic and subsequent sales.
Optimizing Content for PPC
In addition to focusing on optimizing content for SEO, you should focus on creating the right content to generate excellent PPC results.
First, you’ll need to pinpoint high-performance keywords for your business based on your unique goals and target audience. For example, let’s say our chief goal is to increase sales. In this situation, you may consider using Google Search Console and Analytics to pinpoint a keyword that will bring your website the highest number of conversions possible. Then, once you’ve chosen the best keyword available, build an appropriate PPC budget for that keyword.
Also, make sure that the text you include in your PPC ads is relatable, convincing, and eye-catching. This can be challenging given that you’re given a limited character count for your ad’s body and title. However, a digital marketing agency can help you through this process, which may involve testing various text combinations in an effort to pinpoint the best formula for your situation. You might also want to run a couple of ads for a single page to determine which ad yields the best results.
Optimizing Content for Conversion Rates
Along with optimizing content for SEO and PPC, you should work on creating content that will drive your conversion rates higher. For starters, take a peek at your online conversion rates at various months, and compare these rates with your content schedules. This may help you to pinpoint the content posting times or the content topics that yield the highest number of conversions.
For example, perhaps you publish business website blogs on Mondays, Wednesdays, and Fridays. Blogs at the end of the week may elicit the highest number of conversations. In addition, a morning post on social media may get you more conversions compared with an evening one. Likewise, readers may be more inclined to purchase from you when you post about a particular product or service compared with your other offerings. Once you explore what options work better, be sure to update your company’s editorial calendar so that it reflects this.
Also, consider providing content incentives for your online users, which can further help to improve your content conversion rate. For instance, create value-providing lead magnets, like checklists, courses, or e-books, as they will likely elicit actions (e.g., submitting email addresses), which can turn into purchases.
Offer Social Proof
Consider also offering social proof of your business’s credibility on your website, as this will further help you to boost your conversion rate. For example, highlight on your site that you’ve reached a milestone for your number of social media platform subscribers. In addition, optimize your website content by adding customer testimonials, case studies, and even guaranteed to build trust with users and motivate them to try your product or service.
Experience the Benefits of Optimizing Content for SEO, PPC, and Conversion Rates
When your top-tier content marketing strategy is done right, your campaign can easily lead to increased performance across SEO, PPC, and conversion rates. And this can, in turn, increase your sales.
Of course, the challenge is finding the right digital marketing agency to put your company on the online map with high-quality content. Fortunately, we at Coalition Technologies can easily meet your needs. Contact us to start getting the online marketing results you want every time by optimizing your content for SEO, PPC, and conversion rates.