We understand how difficult it is to enter the social media scene as a startup. No one really knows who you are yet, and it takes a lot of effort getting people interested in your products and services and getting your likes up on a platform like Facebook. This is a challenge our Los Angeles web design and marketing firm faces regularly with our clients. Here are a few tips for increasing your likes.
It Starts with a Great Product or Service
Because this is the most obvious point, it is worthwhile to start here first. It would take a lot of work marketing a product or service that people don’t need or have no reason to get excited about, and even then you might be putting a lot of time, effort, and money into something that doesn’t pan out. Before bringing your product or service to market, do you have a dedicated group of fans that simply can’t do without your product? If people are loving your product, they’ll give you likes and spread the word themselves.
Don’t forget to take advantage of any opportunities that come with marketing your product or service. Wherever you take out ads, and wherever you products and services show up, make sure you have Facebook buttons and other social media icons that allow users to easily connect with you if they like what you have to offer. Our Los Angeles web design firm also makes sure to include social media buttons in the websites and content that we develop to encourage as much social media connection as possible.
Engage Your Fans
Give your fans a reason to like your products on Facebook and spread the word. Interact with them. Address any questions or concerns they have. Constantly update your page with fresh content, whether it is informative and useful or entertaining and funny.
Reward your fans with their loyalty. It helps to hand out discounts and coupons and throw other promotional events that are accessible by people who like your Facebook page.
Facebook Insights is Facebook’s built in tool for businesses to help them analyze their marketing efforts. Our Los Angeles web design and marketing firm is always using this tool to constantly scrutinize our Facebook ad campaigns and figure out what we can be doing better. Use Facebook Insights to look over your audience behavior and see which tactics are spreading the word the furthest, among other things. Fine-tuning your strategy is essential to improving your number of likes and comments and increasing your overall exposure on Facebook.
Hire a Professional
Running a social media campaign is a full time job that requires a professional touch. If you are trying to get a startup off the ground, chances are you are doing a lot of things at once. Why not leave your social media marketing to a professional? Coalition Technologies is a Los Angeles web design and marketing firm that has extensive experience running social media campaigns for startups. Give us a call at 1-888-993-7639 and get started with a free quote.