A lot has changed in the SEO world in the past couple of years. Much of the change can be attributed to various updates Google made to its search algorithms seeking to revolutionize the way search works. One of the key updates, known as the “Hummingbird” update, marked a shift from keyword-based search to a semantic search, or a search that takes into account the actual meaning of natural language. Now numerous marketing disciplines are scrambling to repurpose their SEO efforts to account for these changes. Content marketing especially is becoming the most effective digital marketing strategy for improving search ranking. Coalition Technologies, an SEO Los Angeles company, has been employing content marketing with great success for some time now, so we definitely have a good idea of how it works. We’ll talk about why you should implement content marketing in your own campaign.
Why Content Marketing?
As hinted at above, Google’s Hummingbird update, along with their increasing use of (not provided) keyword data, have all but made traditional SEO marketing methods obsolete. We know that many SEO Los Angeles firms are revamping their marketing strategies to account for these changes. What Hummingbird is looking for is rich, quality content that users find useful and engaging. It’s going to be cataloguing the relationship between various bodies of content and their purpose, relevance, geographic orientation, circulation within social media avenues, and much more. Appealing to Google’s search algorithms means providing compelling content that not only brings traffic in, but keeps users hooked, circulating the content with their friends, and coming back for more.
What Coalition Technologies Achieves with Content
Content marketing may be a hot new trend in marketing, but it isn’t anything new. Our SEO Los Angeles company, Coalition Technologies, has always emphasized rich content. That’s because quality content will always be in demand, regardless of whether you pepper it with the right keywords to attract algorithms. Content marketing has always been a safe bet, both in the long run and in the short run, because of the greater objective of search engines like Google. It is in Google’s interest to deliver quality results to its users, and that includes rich content that people want to read, so that is always going to be an animating principle behind Google’s search innovations. The lesser companies that eschewed this objective for more manipulative SEO tactics that favored algorithms over people are the players that are falling behind today. Coalition Technologies is one of the top SEO Los Angeles companies in the industry for a good reason: we’ve always been concerned with delivering quality content with a compelling message.
Choose Coalition Technologies
If you run an online business, you definitely want to share in the benefits of organic search exposure. However, to keep up you have to utilize the cutting edge in SEO tactics or you’ll be buried by the competition. Are you ready to join the new wave of content marketing? Our SEO Los Angeles firm emphasizes quality content, brilliant and unique websites, and intelligent marketing to beat out the competition and usher in a strong new year for your business. Give us a call at 1-888-840-3469 today and get your free quote.