In 2014, content is going to be a crucial component to any successful SEO campaign. Google’s recent algorithm changes seek to reward their users with useful and enjoyable search results, and they are doing this by having their algorithms emphasize quality content, authentic authorship, and value to the user. Authoring a blog with high quality content is a great way to bring in traffic. Below our SEO Santa Monica firm will explain how you can optimize your blog for searches.
Keywords Still Matter
Though there is less emphasis on keywords this year, you can still improve your SEO with targeted keywords. Include keywords in your blog post titles, but make sure the titles are still readable and enticing. You can also get a lot of mileage out of putting keywords in your first paragraph. The same balance applies here though. You are still trying to attract Google’s algorithms, but your posts must be readable and enjoyable so that readers keep coming back.
There are several finer details that many blog authors overlook again and again, but our SEO Santa Monica firm makes sure to cover them in our SEO procedures; they definitely add up. First of all, some blog engines feature an editable URL for posts. Make sure your keyword of choice is in the URL, and if it is not, put it in there. Also put keywords in your categories and tags wherever possible. Finally, your images matter too: you can put keywords in the filename of your images, as well as in the Alt-tag, which you should be able to find when you edit the image in the blog engine.
Google is constantly trying to fight spammers. One of the new ways it is doing this is by having its algorithms target authorship, which means keeping track of blog post authors, their web presence, and their accumulated activities. Our SEOSanta Monica firm regularly takes steps to establish authorship for the algorithms. One thing you can do is verify your website with Google Webmaster Tools. This way you can establish a presence in Google’s database. Also, getting a Google+ profile and regularly using it does wonders for establishing authorship.
Hire a Professional
Our SEO Santa Monica firm, Coalition Technologies, is one of the top SEO agencies in the industry, and for good reason. We follow the SEO industry very closely and employ only the most effective SEO techniques for our clients. Our SEO professionals utilize all of the tactics listed above and much more to propel your website to the top of the search engine rankings. Do you have a business to run? Too busy to constantly monitor the SEO industry and keep track of all these techniques? Let our SEOSanta Monica firm do all the heavy lifting for you so you can focus on your customers. Give us a call today at 1-888-840-3469 and get your free quote.