Trying to find a great SEO services company today is like looking for a needle in a haystack. With pages and pages of SEO companies on the Internet competing for your time and money, you might find it difficult to decide which one will best suit the needs of your business, while utilizing the best SEO techniques on the market to help your business grow to its fullest potential.
Listed below are some general guidelines for choosing a SEO services company to help in your decision-making process. This information is intended to provide a better understanding of what a SEO company does, how to choose their services, and how those services can benefit your business.
What an SEO Services Company Does
If you’re like many website owners, you might find understanding the ins and outs of Search Engine Optimization and everything that goes along with it pretty daunting. Don’t worry. A qualified SEO services company is trained in SEO best practices and will guide your company through the process.
An expert SEO company calls upon a number of SEO best practices (or techniques) when servicing your website. Unique content that is compelling, proper page lay-out – stating the subject of the page in the URL, title tag, and images alt text – and back links to the category and home pages, are just a few of the pieces of the SEO puzzle.
Expert SEOs monitor each of your web pages using comprehensive tools in order to determine how to improve the pages of your site. As each page is optimized, one of most important elements of the SEO process is incorporated – inbound links. Building quality links with key words helps maintain long-lasting results for your business.
Still another part of the SEO equation includes socialization of your website. This keeps your site social-media friendly. Adding social sharing buttons to your site allows the content to flow through various social channels.
Several other techniques an SEO services company employs include: analyzing the design and structure of the site, making recommendations for adding or deleting ineffective portions of the website, validating HTML and layout structure changes, and providing technical instruction of onsite development.
While all of these elements (and more) make up the components of great SEO, it’s best to keep in mind that website optimizing is not a one shot deal. SEO is a process and one that involves continual maintenance and updating. An expert SEO services company possesses the skill and technical know-how to make your business and your website a success.
How a Search Engine Searches
As a business it’s challenging to comprehend everything that happens with SEO, but the foundation of how a search engine locates users’ information is integral to the entire process and may be worth noting. Here’s a quick look at what goes on behind the scenes of a search query:
The two-fold role of a search engine:
1. Crawling and Indexing
2. Answer user queries by relevancy and importance
A search engine will find a website, PDF or image file and search or “crawl” each individual page through the use of a link.
Links then allow the automated robots or “spiders” of a search engine to find billions of documents and web pages on the Internet.
After locating the pages, “spiders” translate the code from each one, taking certain parts of the page and storing them on huge hard drives. The selected information remains in the hard drive until a user initiates a search query.
In order to be able to quickly access the information needed by a user, large data centers are developed by search engines all over the world. These centers are massive and can hold all of the machines used to process the information.
Once a web user performs a search from a major engine like Google or Bing, they expect quick results. Within seconds, the search engine comes back with an answer to the user’s query.
Results That are Relevant and Important
Combing through billions of documents at a time, the search engine returns only relevant and important results. Within a matter of seconds, it determines which ones are useful to the user’s query.
With major engines such as Google constantly updating their guidelines, what’s deemed “important” today may not necessarily be the same 6 months from now. Currently, popularity is what determines the value of the information on a page, document or website. If it’s popular, to Google, it must be also be valuable. These and other metrics are what search engines use to increase users’ satisfaction.
Aside from popularity and relevance, a third factor that comes into play is mathematical equations or algorithms. Made up of hundreds of various components (ranking factors), algorithms help search engines sort each website by ranking them in order of importance or popularity.
How an SEO Services Company Can Benefit Your Business
Knowing the major aspects of what an expert SEO services company does, makes it easier to understand how important it is to your business.
An increase in traffic and sales is the number one reason to hire a SEO services company. Industry rules and guidelines are in a constant state of influx and the maintenance and improvement of the internal and external aspects of your site are critical to staying competitive in the 21st century.
Without marketing and promotion, how would you gain new customers or even retain those that that are loyal to your business?
If you want to be visible, you need to exist on the search engine radar – an expert SEO services company can get you there. Search engines are the primary tool of navigation for nearly all Internet users today, and without SEO-generated traffic, your business is virtually invisible on the Web.
About Coalition Technologies
Coalition Technologies is a design and marketing company that specializes in search engine optimization. With 100 years of combined experience, each member of our team is expertly trained in various areas of SEO, marketing, branding, web design, content, and more.
Our services are designed to provide you with all the tools needed for the type of SEO campaign that promotes your business, executes your goals, and grows your business.
Now that you have everything you need to make an informed decision about the success of your website, give us a call at 1-310-827-3890 for a free quote. We work with you to develop a plan that meets your unique needs as a company, without stretching your budget.