Shopify is one of the top ecommerce platforms on the market. Shopify is incredibly easy to use and someone with even limited technical knowledge can build an online store relatively quickly with Shopify’s powerful tools. Managing the store is a snap as well, but how do you go about marketing and tweaking Shopify to gain exposure? This is where it gets a little complicated, and it is a good idea to contact a Shopify SEO professional for help.
Shopify has an intuitive interface with helpful templates that allow you to build an online store quick and easy. It also has a robust set of features that helps you manage a good basic online store: hosting, blog posting, drag-and-drop product page creation, automatic updates, multiple payment options, a free shipping coupon tool, discount codes, SEO tools, and more.
You have to dig a little deeper if you want a customized store however, and some of the SEO customization options require you to learn a bit about “Liquid,” Shopify’s specialized programming language. In fact, the Shopify SEO tools are crucial to getting your store off the ground.
You Have a Store, Now Where are the Customers?
You can build a really nice-looking store and have it fully functional, stocked with top-of-the-line products, but you’re not going to make any sales if you don’t have any customers coming in. Your products need exposure on major search engines like Google, Bing, and Yahoo to start bringing in traffic. You should take as much advantage of the Shopify SEO tools as you can, such as the customized title tags and meta tags. You should also be using the built in blogging tool to put out high quality, keyword-filled blog posts with links to your products.
The world of SEO is highly competitive, with multiple aspects to consider. Search engines like Google are constantly updating their algorithms, and you can bet that your competition is going to be working with SEO techniques of their own to improve their own rankings relative to yours. If you want a healthy flow of traffic you need to be on the cutting edge of SEO technique and be up to date on the happenings in the industry.
Hire a Professional
Coalition Technologies specializes in Shopify SEO. As an ecommerce agency, we have extensive experience with the Shopify platform and have created countless online stores with it. We can customize for you a unique, attractive store that stands out and makes an impression with your customers. We are also one of the top rated firms in the SEO industry. We are up to date on the latest, most competitive SEO techniques and we study the industry closely for any changes in SEO trends. Call us today at 1-310-827-3890 and get a free quote.