Cannabis growers have a new space to cultivate. Twitter is the first social media platform to allow cannabis advertisements.
In a company blog post, Twitter called its cannabis community “fun and engaging” and said the interest in cannabis “is larger than the conversation around topics such as pets, cooking, and golf.” Advertisers will still face some restrictions under the new policy, including limitations on which products they can promote and the jurisdictions they can target. Companies are prohibited from appealing to minors, and landing pages must be age-gated.
Twitter’s decision follows Google’s announcement earlier this year that the search giant will allow the promotion of hemp-derived CBD products.
Previously, advertising platforms had veered away from cannabis given its federal status as an illegal Schedule I drug. Yet with overwhelming public support for marijuana legalization, relaxed state guidelines, and booming markets for cannabis products, Twitter’s move is a step in the right direction.
As a leading cannabis and CBD digital marketing agency, we hope that other social media platforms will soon follow suit by making their advertising policies more in line with recent government regulatory changes.