CW Network

Client: CW Network


Website Focus: Lead Generation

Website Platform: Custom Website

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Arts & Entertainment

Case Summary: This major TV network is known for its action-packed shows, such as The Flash, Supergirl, and The Vampire Diaries, to name a few. With Fall premiers of beloved shows such as The Flash coming up, they reached out to Coalition for SEO. During the first month of SEO work, the site received a total of 15,822,812​ sessions out of which 3,742,670​ sessions were organically generated.

Read the challenge, our solution, and the result below

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The CW reached out to Coalition for SEO work regarding their Fall line-up. They wanted to make sure their customer base went to the source first to stream new episodes of their favorite shows, rather than go to third party sites. After doing some research and consulting with the CW on their top priorities for this campaign, Coalition got to work.

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One of the top priorities of the CW was to make sure the landing pages to stream their shows were working optimally alongside a visible calendar of when their Fall lineup would be premiering. Coalition made sure every show page had optomized copy and that customers were taken to the correct season of the show they wanted to watch immediately after selecting the show. We also created a banner for the home page specifically for their Fall Premiers. These are just a few of the things we were asked to do.

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A total of 15,822,812 sessions were made on the website within the first month, of which 3,742,670 were generated organically. Social networks brought 431,309 visitors to the page. Direct users accounted for 38.86% of the website’s traffic, while referrals generated 34.75% and organic search accounted for 23.65%.

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