Client: CW Network
Website Focus: Lead Generation
Website Platform: Custom Website
Services Provided: SEO
Business Type: Business to Consumer
Client Industry: Arts & Entertainment
Case Summary: This major TV network is known for its action-packed shows, such as The Flash, Supergirl, and The Vampire Diaries, to name a few. With Fall premiers of beloved shows such as The Flash coming up, they reached out to Coalition for SEO. Here’s a sneak-peak of our results: During the first month of SEO work, the site received a total of 15,822,812 sessions out of which 3,742,670 sessions were organically generated.
Read the challenge, our solution, and the result below
The CW reached out to Coalition for SEO work regarding their Fall line-up. They wanted to make sure their customer base went to the source first to stream new episodes of their favorite shows, rather than go to third party sites. After doing some research and consulting with the CW on their top priorities for this campaign, Coalition got to work.
One of the top priorities of the CW was to make sure the landing pages to stream their shows were working optimally alongside a visible calendar of when their Fall lineup would be premiering. Coalition made sure every show page had optomized copy and that customers were taken to the correct season of the show they wanted to watch immediately after selecting the show. We also created a banner for the home page specifically for their Fall Premiers. These are just a few of the things we were asked to do.
During the first month, the site received a total of 15,822,812 sessions out of which 3,742,670 sessions were organically generated. The site received 431,309 visits from social networks. The site received 56.76% of its traffic from desktops, while 34.71% was completed on mobile devices, and 8.53% on tablets. The majority of the site’s traffic came from direct users at 38.86%, while referral traffic generated 34.75%, and 23.65% came from organic search.