Website Focus: Ecommerce
Website Platform: BigCommerce
Business Type: Business to Consumer
Case Summary: This public safety products company needed help with a BigCommerce migration and ensuring that marketing efforts were ramped up after the migration. Coalition stepped in to manage SEO and PPC, so that the website’s store saw greater traffic and revenue.
Read the challenge, our solution, and the result below
Owner Christine had seen a steady decline in ranking and sales performance through her existing marketing efforts. She came to us in the midst of a BigCommerce migration and hoped that the move to BigCommerce, coupled with our marketing, design, and development efforts, would boost the website’s growth and performance.
Our team was tasked with growing revenue through the online store. We implemented an on-site search function, which led to improvements in various metrics related to on-site search, created and implemented content for some of the website’s targeted category pages, built high authority links, and set up an Adwords campaign that continues to generate impressive revenue.
During the second month of the PPC campaign, $22,425.69 in revenue was generated from a spend of only $5,023.76. In that same period, organic revenue increased from $13K to $20K. In just 6 months, organic traffic made up 43% of all traffic.