Heather Dzubinski

Client: Heather Dzubinski

Website Focus: Ecommerce

Website Platform: Shopify

Services Provided: PPC, SEO

Business Type: Business to Consumer

Client Industry: Fashion, Gifts, Shopping

Case Summary: This fashion boutique and blog specializes in all things bright and beachy. Heather came to Coalition for our help with SEO. After completing a comprehensive review of the site, we began making changes.

Read the challenge, our solution, and the result below

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Heather came to us looking to increase her organic search traffic. Although she had already established her brand, she needed help driving more customers to her site. She signed up for both our SEO and PPC services. With our expert teams’ knowledge and experience, she knew she would see results. And fast.

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After completing a comprehensive review of the site, which includes 33 pages of items reviewed and needing to be fixed, Coalition got to work. Some of the major fixes that we made included adding more copy, fixing heading errors, getting rid of duplicate copy, and adding alt image attributes. We also worked to increase her social media presence and optimized her blog.

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After only one month of Coalition’s SEO work and PPC campaign, 29.05% of the site’s traffic was from organic users and 34.04% was from the paid ads. Our social media work brought in 15.54% of the traffic. These results are after only one month of working with us.

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