Client: Izzie’s Boutique
Website Focus: Ecommerce
Business Type: Business to Consumer
Case Summary: Founded in 2015, Izzie’s Boutique is a fast-fashion clothing boutique that sells women’s apparel and accessories with a focus on dependability, customer service, and quality products. They reached out to Coalition for their PPC, SEO and email marketing needs.
Read the challenge, our solution, and the result below
Having been successful with their brick-and-mortar store, Izzie’s Boutique sought Coalition Technologies’ help in increasing site traffic, generating more email sign-ups, and growing revenue from online sales. Their overall goal was to offer a great online shopping experience and affordable products to their customers
Coalition helped Izzie’s Boutique with a targeted SEO campaign based on their industry, goals, and target audience. We performed external PR and link building, content creation, A/B testing services, keyword analysis, social bookmarking, among others. We also worked on an email marketing campaign for them and helped in optimizing the images that increased page loading speed.
Within 6 months, Izzie’s Boutique’s organic average order value was up 24.20%, organic users were up 36.76%, and organic new users were up 47.70%. Moreover, paid average order value was up 10.19%, paid transactions were up 70.00% and paid revenue was up 87.33%.