Client: M. Khordipour
Website Focus: Ecommerce
Website Platform: Shopify
Services Provided: SEO
Business Type: Business to Consumer
Client Industry: Jewelry
Case Summary: This 5th Avenue jeweler offers its clientele rare estate jewelry as well as items from top tier companies such as Tiffany & Co. and Cartier. They came to Coalition for their expert SEO services aimed at their luxury clients. After only five months on the job, Coalition was able to provide a 125.43% increase in organic sessions.
Read the challenge, our solution, and the result below
This fine jeweler only offers the best products to its clients, and they expect no less in their SEO work. Luckily, they reached out to Coalition to help deliver more traffic to their site. With our proven processes and excellent reputation in the jewelry digital marketing field, they made the right choice.
Some of the changes we made to increase site traffic and search rankings included fixing title tags and meta descriptions, fixing 24 instances of 404 errors, updating 54 pages with duplicate copy, and writing optimized copy. We also increased user experience through modifying the homepage design and linking to social media platforms.
After only five months with us, this 5th Avenue jeweler saw 53.25% increase in organic users. Organic sessions have increased 125.43%. Organic behavioral metrics have also increased significantly since last year, with an improvement in the bounce rate of 44.34% and a 172.92% increase in the amount of pages viewed during each session.