Client: Resin Obsession
Website Focus: Ecommerce, Lead Generation
Website Platform: WordPress
Business Type: Business to Consumer
Client Industry: Arts & Entertainment
Case Summary: Resin Obsession was taken over by a former metal jeweler who discovered her love of resin jewelry, and hasn’t turned back since. Offering classes, supplies, and advice – this website saw 82% more organic sessions within 8 months of working with us.
Read the challenge, our solution, and the result below
This resin art supplier came to us looking to increase their conversions as well as their UX metrics. They found that although people were finding their way to the site, they were not staying on pages for long nor were they purchasing. Their goals with us were to provide more qualified traffic that would stay on the site long enough to convert.
Some of the tasks we have completed include writing optimized copy and working to update the homepage with a new navigation menu and header. We have also launched multiple PPC campaigns and have completed PR outreach to obtain links back to the site.
In comparison to last year, the site is receiving 82% more organic sessions, from 74k organic sessions in the previous year to 135k sessions this year. Overall, there was a 41% increase in monthly traffic to the site compared to last year – with sessions increasing from 180k monthly sessions last year to 255k this year.