Client: Super Spinner
Website Focus: Ecommerce
Business Type: Business to Consumer
Client Industry: Kids & Toys
Case Summary: Through careful SEO, PPC, and PR efforts, including targeting parent bloggers and their followers, we helped this children’s tire swing alternative company reach a wider audience that ultimately resulted in increased sales and revenue.
Read the challenge, our solution, and the result below
Super Spinner sells safe tire swing alternatives for kids. They originally signed on to have Coalition manage their PPC campaign. Worried that their website wasn’t converting well, they also sought our advice in improving their website from an SEO perspective.
We created optimized copy for the site, built high authority links on a number of outlets, implemented strict validations on form submissions to help prevent spam, updated the site’s product images, and implemented event tracking codes on select buttons to track clicks.
In the span of one month, from February to March 2016, overall revenue increased considerably by 192.15% (growing from $209.97 to $613.42), transactions increased by 166.67%, and the ecommerce conversion rate improved by 133.22%. When compared to the previous year, organic traffic increased by 10.98%.