Velvet Co.
Client: Velvet Co.
URL: thethruster.com
Website Focus: Ecommerce
Website Platform: Shopify
Business Type: Business to Consumer
Client Industry: Vices
Case Summary: Developed by former aerospace engineers, this husband and wife team saw a gap in the sex toy industry – thrusting handheld sex toys. This new company came to us looking for our expert help at SEO. Compared to last year, the site’s organic traffic has increased by 1,094%, with organic revenue up 129% and overall revenue up 921%. For PPC, we have seen a 7.4 ROAS, with a $17k spend resulting in $127k in revenue.
Read the challenge, our solution, and the result below
Challenge
This sex toy company turned to us for SEO and PPC. Within only a few short months, we saw dramatically increasing metrics.
When they first came to us, Velvet Co. had only 6-7 unique products. We were able to develop PPC campaigns that were highly successful.
Solution
During our campaign we have placed contact information in the header, created a custom 404 page, added social icons to the site, and created a favicon. We have also written optimized copy, built quality links, and written a press release.
We created branded Google Ads campaigns for this client, which have shown to be the most successful. We also created a non-branded campaign, a targeted “thruster” toy campaign, and a shopping campaign.
Result
Compared to last year, organic sessions increased by 1,094.91%. Organic new users also saw improvement, increasing by 1,112.72%. Organic revenue grew by 129.90% and organic transactions by 4,052.24%. The website received 736.36% more sessions and 696.64% more new users. Overall, the website generated 921.23% more revenue than the previous year, and achieved 1,027.27% growth in total transactions.
For our PPC results, we saw up to a 700% ROAS in a month over the course of our 3 years working for this sex toy company. Their branded campaign generated $127,400.92 in revenue with a spend of $17,206.75 for a 7.40 ROAS. We also launched a separate campaign with “thruster” keywords. This was a very successful campaign; they saw in one month $6k in revenue from a spend of $800 for an ROAS of 7.5. Over the 3 years of our campaigns, they saw an overall ROAS of 4.59, with $34k resulting in $149k in revenue.
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