Client: Velvet Heart
Website Focus: Ecommerce
Website Platform: Magento
Business Type: Business to Consumer
Case Summary: This casual and contemporary fashion brand focuses on California-chic designs. Their clothing can be found in major department stores as well as boutiques nationwide. With us, they have seen yearly organic revenue increase by 425%.
Read the challenge, our solution, and the result below
Velvet Heart came to us with the ultimate goal of driving more revenue to their site. They wanted to do this by building brand awareness through their own site, which would lead to sales going up.
We have written optimized copy, obtained online PR links, and redirected links. We have also edited their navigation, improved page load speeds, made multiple fixes to their mobile site, and many more development tasks designed to improve user experience on their site.
Compared to last year, organic sessions have increased 41%. Organic new users also saw improvement, increasing by 43%. Organic revenue has increased by 425% and organic transactions have increased by 150%. Overall traffic increased by 35% and overall new users increased by 39%. Overall revenue increased by 148%, and transactions increased by 85% within this time period as well.