Whitman Associates

Client: Whitman Associates

URL: whitmanjobs.com

Website Focus: Lead Generation

Website Platform: WordPress

Services Provided: PPC, SEO

Business Type: Business to Business, Business to Consumer

Client Industry: Jobs & Education

Case Summary: This D.C. professional staffing agency has been in business for 50 years. After 9 months with our expert SEO and PPC services, they have seen monthly organic goal completions increase 42% and organic sessions increase by 30% compared to last year.

Read the challenge, our solution, and the result below

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This staffing agency wanted to see an improvement in CRO metrics, especially for the employer based traffic. They wanted us to target employers through our PPC campaigns. They also wanted to have us complete technical items that would lead to more business.

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We have written optimized copy, obtained links through online PR opportunities, and fixed image file size and names. We have also redesigned the homepage design, added contact forms to service pages, and created unique banners for multiple pages.

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After working with us for 9 months, they have seen their sessions increased yearly by 29%, their bounce rate decrease by 55%, and goal completions increase by 40%. Compared to last year, their monthly organic sessions have increased by 30%, the average session duration increased by 58%, and goal completions have increased by 42%.

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