Whitman Associates

Client: Whitman Associates

URL: whitmanjobs.com

Website Focus: Lead Generation

Website Platform: WordPress

Services Provided: PPC, SEO

Business Type: Business to Business, Business to Consumer

Client Industry: Jobs & Education

Case Summary: This D.C. professional staffing agency has been in business for 50 years. After almost 2 years with our expert SEO and PPC services, they have seen organic sessions increase by 255%

Read the challenge, our solution, and the result below

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This staffing agency wanted to see an improvement in CRO metrics, especially for the employer based traffic. They wanted us to target employers through our PPC campaigns. They also wanted to have us complete technical items that would lead to more business.

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We have written optimized copy, obtained links through online PR opportunities, and fixed image file size and names. We have also redesigned the homepage design, added contact forms to service pages, and created unique banners for multiple pages.

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After working with us for 1 year, they have seen their organic sessions increase by 104% with organic goal completions increasing by 200%. Overall sessions have increased by 52% with goal completions increasing by 100% in this same time period.

After almost 2 years with us, organic sessions have increased by 255%. Compared to last year, clicks have increased by 231% and impressions have increased by 155%. Over the past 2 years, we have increased their ranked organic keyword count from 603 to 1,905.

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