Seattle Google Ads (formerly Google AdWords) & Search Engine Marketing

Search engine optimization is half of the search marketing equation. SEO takes time to build up traffic and reputation in the search engines. Because of that, we often use paid marketing campaigns offered by the major search engines. Google Ads (formerly Google Adwords) is one of the largest in terms of both volume of exposure and marketing revenue.

Using a Google Ads campaign is a great way to get immediate traffic to your site. It places an advertisement at the top of the search results pages. For our clients, this has meant increased traffic, increased leads, and increased sales.

Sounds too good to be true? There is a built in catch and it’s a big enough one that we highly recommend employing an experienced and Google Ads Certified partner like us. The P in PPC stands for pay. To get this valuable exposure, your business is required to pay for each time that a search user clicks on your advertising link and visits your site. Of course, based on the complexity of search behavior and the marketing efforts of your competitors, you could lose a significant amount of money if your Google Ads campaign isn’t properly optimized and targeted and those people who are clicking, aren’t buying.

Coalition carefully analyzes the costs of your business model, narrowing down what is an appropriate bid amount for each click. We then provide recommendations on optimizing your business’ web page so that when someone clicks through it, they are more likely to ‘convert’ into a customer. This can be achieved by building custom landing pages or through simple text and layout editing. Once the site is conversion ready, we launch a number of campaigns that our Google Ads technician is always evaluating and monitoring for possible improvements or decreasing returns. That way, you see your revenues climb without needing to fear a loss.

PPC is being effectively used throughout Seattle, Bellevue, Tacoma, and the rest of Washington state to improve lead generation and sales for a myriad of businesses. We’ve worked with Google Ads for attorneys, law firms, doctors, dentists, authors, poets, ecommerce stores, retailers, repair men, contractors, and more. We know we can make your WA PPC campaign a successful one.