Coalition Builds Gentleman Jack AB&L Website for Jack Daniels

Art, Beats + Lyrics was established in 2004 by Jabari Graham. Laid off from his job, Graham was determined to find a new place for himself in the world. So he decided to follow of his longtime dream of creating an environment to showcase unrecognized urban artists.

After using his own funds to create an initial showcase, he eventually met with Dwayne “Dubelyoo” Wright. Graham and Dubelyoo repackaged the events based on Dubelyoo’s personal experience as an artist and Art, Beats + Lyrics was created. Eventually they brought their idea to Jack Daniels and the project became Gentleman Jack Art, Beats + Lyrics. With a broader audience, the project needed a better and more effective website, and that’s where Coalition Technologies enters the picture.

Studio Number One, a Los Angeles creative agency, contacted Coalition in June of 2012 to help with development of a website to promote the upcoming Fall Concert series for Art Beats & Lyrics (sponsored by Jack Daniels’ brand, Gentleman Jack). Coalition worked with the client to overcome some common user experience issues in the design, and helped them to integrate a Drupal PHP project on a Windows 2008 R2 Server operated by the Jack Daniels’ parent company.

For this project, Coalition was involved with User Experience Consulting to ensure that visitors to the site had plenty of features to look at without getting bored. To that end, Coalition provided website design and development. mobile landing page development (x3), integration with SMS text messaging systems, integration with Brown Foreman Web Services API (customer subscriptions, newsletter, etc), video integration, custom developed audio playback, ticketing system for events, custom age gate (limits visitors under 21) and more.

Faced with a very short timeline and limited access to the web server at the end of the project, Coalition was still able to find a way to work around the challenges and deliver a great looking, feature rich site.

Now the site is chock full of information. If you want to learn more about undiscovered urban artists, or about the show and its partnership with Jack Daniels, check out the Gentleman Jack website. You can even view information about past shows and current artists. Check the calendar to find out when the show is hitting your town or sign up for alerts about the show and its artists.

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