Game-Changing Google Search Statistics for 2024

In an era of paradigm changes, Google’s dominance seems to be one constant we can rely on. With a market share of over 91%, it’s clear that understanding how consumers interact with Google will make all the difference for businesses in 2024. Use this Coalition Technologies guide to enhance your strategy with the right stats, straight from the experts.

General Statistics

The Best Results See a 22% Click-Through-Rate

The average CTR for a Google search result is between 3% and 5%, depending on your industry. This is why some businesses might be surprised to find out that the first link on a search engine result page (SERP) has an average CTR of over 22% for mobile and desktop users. By contrast, the 10th link on the page gets a CTR of only 1.9%. This highlights the difficulty and importance of maximizing your CTR for visibility as a growing brand.

Source: Semrush

15% of All Searches Are Entirely New

Now that we have a general idea of Google’s massive search volume, we can contextualize this statistic. Users seek information on a diverse and ever-expanding range of topics, and they do so in new ways every second. From voice to image searches, how we interact with the world’s biggest search platform has never been more dynamic. We can consider this 2024 Google Search statistic as a sign of things to come with the booming popularity of AI and voice search.

Source: Google

The Google Search Index Contains More than 100,000,000 GB

It might be difficult to visualize this Google Search statistic, especially considering that Google doesn’t even index every page on a website – even for popular domains. This massive index size excludes duplicate pages and low-quality content, allowing Google to provide accurate and fast search results for various terms. It’s a testament to Google’s extensive web indexing capabilities, which enable it to catalog a significant portion of the internet.

Source: Google

54% of Searches in 2023 Had Navigational Intent

A relatively high degree of navigational intent implies that many searchers know exactly what they are looking for, as they search for specific pages or websites instead of general information. This trend could be due to brand recognition, habit, or convenience. It’s worth monitoring Google Search statistics like these, as they can help businesses understand how consumers search for their products. Other types of search intent include:

• Informational Intent: Users who are looking for general information on a topic. They might be conducting academic research or just answering a particular question. These searches are usually phrased like questions or very short phrases. For example, “When was the printing press invented?”
  

• Transactional Intent: Users who intend to perform an action, like finding and purchasing a specific product. For example, “Buy shoes online.”
  
• Local Search Intent: This is more of a blend of the two types of intent mentioned above. Local search intent refers to search terms that specify a geographic location like a local store or service.

Source: SimilarWeb

Desktop and Mobile Google Search Statistics

Thanks to improvements in user behavior analytics, we have more information than ever about how consumers interact with Google across multiple devices. In 2024, Google Search statistics can help businesses maximize an omnichannel approach by revealing where their audience truly lies. 

Over 60% of Searches Come from Mobile Devices

The fact that most searches come from mobile devices has significant implications for ecommerce businesses. The surge in mobile commerce is also partly due to the widespread expansion of mobile connectivity over the past decade, particularly in developing countries.

It is more important than ever to ensure websites are optimized for mobile devices. This means creating a responsive design suitable for various screen sizes that loads quickly on mobile networks. Additionally, ecommerce businesses should consider investing in mobile apps, which can provide a more streamlined shopping experience for mobile users.

Source: Advanced Web Ranking

61% of Google Searchers Are More Likely to Contact Local Stores with Mobile-Friendly Websites

Customers already prefer shopping from brands that have a reliable presence in their area. You can make that choice even easier by providing an optimized mobile experience. Aside from fast loading times and the ability to adapt to various screen sizes and devices, other mobile-friendly features include: 

• Intuitive menus and layout for navigation.
• Push notifications for mobile apps.
• Personalized recommendations based on previous visits and geographical location.
• Streamlined checkout.

Source: HubSpot

“Near Me” Queries Have Grown by Over 200% Since 2021

The surge in local search queries reflects a growing trend of users turning to their mobile devices for immediate, location-based shopping decisions. This 2024 Google Search statistic indicates an opportunity for local businesses to optimize for local SEO and capitalize on users’ intent to make quick purchases.

Source: TheGlobalStatistics

Mobile Users Visited 3 Pages Per Session, While Desktop Users Visited 4-7 Pages Per Session On Average

Getting clicks and high engagement rates on mobile can be significantly more difficult than on desktop. This statistic for Google Search highlights the fact that simply adding mobile-friendly features to your website might not be enough. Consumers treat mobile and desktop searches differently. We can chalk this up to two main factors:

• Info-Rich Results: Mobile search results are much more information-dense than desktop results. Mobile searchers will often have their queries answered by snippets without ever having to click on the source links. Desktop search also incorporates previews, but they are more prevalent on mobile devices – for now.
  
• User Behavior: Mobile searchers have access to an entirely different set of tools for finding information. For example, someone searching for a nearby restaurant on Google might swap over to Maps to learn more and get directions once they find something in their locality.
  

Source: Semrush

Voice Google Search Statistics

70% of Google Assistant Queries are Expressed in Natural Language

When people interact with voice assistants like Google Assistant, they tend to use conversational language. They ask questions or make requests as if they were talking to a human. This shift from rigid keyword-based queries to natural language reflects users’ expectations. They want a more human-like experience where they can express themselves naturally and receive relevant answers. 

Website owners optimizing their content will have to account for this Google Search statistic in 2024 and onwards due to the growing adoption of voice assistants.

Source: Think With Google

58% of Users Ages 25-34 Use Voice Search Daily

The high adoption rate of voice search in this group reflects a shift in user behavior. Millennials (aged 25-34) have grown up in a tech-savvy environment, making them comfortable with voice-based interactions. New updates to mobile voice assistants and support for voice search on ecommerce websites have also helped with this adoption.

Source: Semrush

Google Lens Was Used 12 Billion Times a Month in 2023

Google Lens is an image search function powered by AI. Users can point their cameras at something they’d like to know more about, and the Google Lens will pull up more information on the subject.

Lens has been around for quite a while now, so we can attribute this Google Search statistic to the platform’s powerful new updates. Accessibility support and text translation accuracy have been significantly improved, and new Google devices with Tensor chips are already building on that strong foundation.

Source: DemandSage

Technical Google Search Statistics for 2024

The #1 SERP Has an Average of 3.8x More Backlinks Than the #2-#10 SERPs

Naturally, high-ranking pages benefit from increased visibility. When users encounter a top-ranking page, they’re likely to link to it when referencing a topic. Being placed as the top result is seen as an endorsement. Google is telling searchers that your page is the most credible and reliable link on a given topic.

Source: Backlinko

50% of Searchers Click On a Result in Under 10 Seconds

From TikTok to Instagram, algorithms have conditioned users to expect faster results and instant gratification. This trend narrows what experts call the “first click window” – the time it takes for a user to make the first click after a search. The top-ranking result naturally has the advantage here, and this statistic partly explains why top results have such high CTRs.

Source: Backlinko

Long-Tail Keywords Get Almost 2x More Clicks

There is an asterisk to this Google Search statistic: it varies from topic to topic. Long-tail keywords contain at least three words, which are much more detailed than short-tail keywords. These keywords are used by people who already have some idea of what they’re looking for.

Long-tail keywords can be much less competitive than their counterparts, making it easier for optimized websites to rank well with them.

Source: Semrush

More Interesting Google Search Statistics for 2024

• Google handles more than 8.5 billion search queries on a daily basis.
• There are approximately 6.3 million searches conducted on Google every minute.
• Google holds a dominant position in the global search market, with a market share of 91.47%. In the United States, its market share is slightly lower at 88.64%.
• According to a recent survey from Ahref, 90.63% of all indexed pages get zero traffic from Google, and 5.29% get ten visits or less per month.
• On average, Google takes 36 seconds to process and answer a query.
• In 2023, YouTube averaged 2.49 billion active users per month while in 2022 YouTube averaged 2.52 billion active users per month (Backlinko).
• More than 20% of the searches in the Google App are done using voice search.
• 46% of the product searches begin on Google.
• According to data from December 2023, 63% of Google’s organic search traffic in the US originates from mobile devices.
• According to Google statistics, 46% of all monthly Google searches have local intent.
• There are 97 billion local searches conducted each month, which breaks down to approximately 3.2 billion daily local searches and around 37,000 local searches per second.
• 78% of local mobile searches on Google lead to offline purchases.
• According to a recent survey from Brightlocal, the top three most trusted platforms for researching local businesses are Google (66%), Google Maps (45%), and a business’s website (36%).
• According to a study conducted by Backlinko, the #1 result in Google has an average CTR of 27.6%.
• 84% of search engine users will use Google 3 times a day or more (Oberlo).
• According to a study from WordStream, the average conversion rate is approximately 2.4%, with the top 10% of websites converting at a rate of 11.5% or higher.
• 88% of people who conduct a local search on their smartphone visit a related store within a week (ThinkwithGoogle).
• According to data from Google, around 35% of Americans 18+ are estimated to own a smart speaker (Google).
• “Where is my refund” was the most frequently asked question on Google in 2023. This question generated an average of 15.5 million online search queries per month. “How many ounces in a cup” was the second most popular Google search question worldwide with an average of 8.6 million monthly searches.
• Voice search is used by approximately 58% of consumers to find a local business. Besides, 41% of the adults in the U.S. use voice search daily.
• According to the study conducted by Backlinko, approximately 1/3rd of Google Lens results are pulled from images included in the top web pages. 
• Google has by far the largest collection of indexed web pages on the internet, with nearly 65 billion pages in December 2023. 
• According to data from Semrush, 38.2% of Google queries are between three and four words long. 
• An analysis by SimilarWeb found that of the top 100 Google searches in 2023, 54% were navigational, whether to find a specific website (e.g., “Netflix”) or to find directions to a location (e.g., “cafes in Los Angeles”).
• According to industry benchmarks, paid search results have a median conversion rate of about 3.5% across both business-to-business (B2B) and business-to-consumer (B2C) companies. Meanwhile, organic search results have a median conversion rate of 1.96%, meaning paid search results are 1.54% more effective at converting web traffic into leads (Source).
• Recent 2024 Google Search statistics found that nearly 32% of online shoppers started their e-commerce journey on Google. The search engine was outranked only by Amazon (Source).
• A recent survey on artificial intelligence found that 49% are interested in AI-powered search. This means that nearly half of U.S. consumers are likely to use AI-powered chatbots, such as ChatGPT or Google’s Bard, for online search (Source).
• Google organic search is responsible for 57.8% of the world’s web traffic (Source).
• Pages using schema only account for 36.4% of voice search results versus the global average of 31.3% (Source).
• A Yelp page is present in the top 5 results for 92% of search queries that contain a city and business category (Source).
• According to a study from Ahrefs, over 29% of keywords with over 10K+ monthly searches consist of 3+ words.
• BrightEdge found that organic search accounts for 44.6% of revenue across retail & e-commerce, media & entertainment, B2B, technology, travel, and hospitality.

Harness Google For Your Website

These Google Search statistics for 2024 are a reliable indicator of things to come. A business that can take advantage of these stats and quickly adapt its website to match changing preferences will have a massive advantage when it comes to ranking well.

Make that process easier by working with an agency that doesn’t just follow trends, it creates them. Coalition Technologies is a digital marketing agency with nearly fifteen years of experience, creating market leaders with tried-and-tested strategies. Contact us to get a free consultation today.