Joel Gross

Coalition Technologies Team

Coalition Technologies is a growing web design and marketing company working on the cutting edge technology. We are a Google Adwords Certified Partner company and have helped our clients build beautiful websites that have SEO built in.

Joel Gross, Director, has been building websites since he was 13 years old when he built the website for his middle school. He continued studying web design and online marketing while attending University of Washington and earning a degree in Business-Finance. He has very extensive experience working with web design and search engine optimization and AdWords campaigns.  Before starting his own company he worked as head of SEO for VT, which at the time was the 7th fastest growing company in Washington State.  While there he worked with several Fortune 500 companies as well as small to mid-sized businesses on their campaigns and managed over half a million dollars for online PR alone.  Joel’s personally owned websites are also extremely successful: he has 80,000 unique monthly readers for his blog according to Google Analytics, 3,500 visitors a month to his ecommerce website and runs several dozen other websites for SEO testing & tracking.  His knowledge and ongoing tracking of search engine algorithm changes make him the ideal person for managing your online marketing campaign.

Cliff Wong, Web Designer, graduated from the University of Washington then attended The Art Institute of California – Los Angeles and graduated with an Associates degree in Web Design and Interactive Media. He has worked in web design and production since 2001. At Coalition Technologies he has designed and built the front end of websites for various clients.

Peter Margaritoff, SEO Manager, originally hails from Hamburg, Germany but can now be found in Los Angeles, California. On his way, he received a BS in International Business from Long Island University. He has been constantly interested in advertising, marketing, programming and emerging technologies, his first responsibility out of school was designing and implementing an asset management database.  Peter has extensive knowledge of the latest SEO techniques and is keeping his knowledge up to date through ongoing research and testing.

Hiren Patel, Web Designer began his career as a designer over 9 years ago when he developed a website for the family business. Since then he has worked with numerous businesses in multiple industries with their design and marketing needs. After graduating with a Bachelors of Arts in Multimedia from the University of Advancing Technology, Tempe AZ, Hiren began working for a small marketing firm in Bakersfield CA. Two years later, Hiren and his team members decided to spread their wings and opened a full service advertising agency. Hiren was responsible for helping to get a new agency off the ground running, he was assigned to manage all company finances, project management, managing vendor relationships and continuing his role as designer and developer. Hiren was able to build strong relationships with many clients in this time however with the strains of the economy and major changes in personal lives the company was closed. In 2010, Hiren made the move to the Los Angeles area in search of better opportunities where he joined Coalition Technologies, a start-up that has been growing steadily over the past year. His roles at Coalition Technologies include web design, development, and project management.

Joy Go, Client Strategist, has over 10 years account management and media sales experience. She has worked in industries from the broadcasting and new media space, to mobile content, delivery and solutions and now within the exciting realm of Internet Marketing (SEO, SEM, Social Media and Reputation Management). In her stint as Director for Business Development and Account Management with GMA7 (#1 Television Station in the Philippines), she belonged to a team that introduced Interactive Television through mobile devices in the country. This experience led to a senior account manager role with Mobile Messenger of America, where she handled major clients accounting for a fifth of the company’s revenues. All the thrill and excitement about Internet Marketing won her over and she is now looking to make a difference in this burgeoning industry.

Luke Visinoni, Programmer, is a web developer and PHP enthusiast.  He is a moderator at  and has been programming for five years.  He has built a wide variety of websites and prefers to work in the LAMP stack – Linux, Apache, MySQL & PHP.  He also prefers using MVC frameworks such as Zend to help ensure that his code is flexible and reusable.  He has built everything from social networks to Q & A sites to APIs enabling outside parties to access his databases.

Tara Walters, AdWords & Accounting Manager, has a gorgeous Westie named Frida who has become the office mascot. She has a B.A. in Political Science and a B.A. in Accounting & Finance from the University of Washington. At CT she does the accounting as well as AdWords Management. She is working on becoming AdWords certified at this time. She also plans on completing the CPA examination by the end of 2012.

Jordan Gross, Swiss Army Knife earned his bachelor’s degree from the University of Washington at the Seattle campus. Since then Jordan has been working exclusively in marketing, sales, and web design. He has been with Coalition Technologies since it was founded in 2009. He and his wife now live in the South Puget Sound and help Coalition’s West Coast client base with everything ranging from web design to online marketing strategies.

Kristy Hessman, Copywriter, earned her BS in Liberal Arts – Print Media Communications and a minor in Business Administration from Oregon State University. She also received an M.A. in Public Affairs Reporting from University of Illinois. She has written copy for many organizations and is a smart writer who is not afraid of diving into technical topics to do thorough research.

Outsourced contractors. In addition to our strong full time team, Coalition Technologies makes use of a broad array of outside contractors we have vetted carefully in order to help provide services including copywriting, SEO, and ASP.NET programming.

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